Job description
Main responsibilities will include:
EVENTS
* Development of local event strategy in alignement with Headquarter’s goals and vision
* Establising briefing & concept of events within Switzerland
* Eloboration and coordinating contracts with partners in cooperation with the legal department
* Responsibility for the implementation, control and reporting of all events carried out
* Negotiation and cooperation with all parties involved (partners, suppliers, internal dept.)
* Coordination of all material & communication (Production/Merchandising/Sales/Communication/E-Store Newsletters)
* Budget responsibility for events
MARKETING ACTIVATION
* Develop, execute and evaluate Retail Marketing operations, promotions and below the line activities as assigned through budgeted programs in conjunction with Marketing Manager
* Define concepts & execute events with Marketing Manager for new product launches on POS level
* Develop and implement promotional strategies for new openings and existing corporate stores
* Develop and implement promotions at wholesale level (airports & good wholesellers)
* Creation of promotional materials, promotional flyers and other marketing materials with the objective to increase customer engagement and footfall in stores
* Produce operational tools & marketing material for retail organization
* Analyse impact of implemented marketing activities, track budgets and report accordingly to facilitate adjustments with the management
* Budget responsibility for promotions
Profile
* Bachelor’s degree in Marketing or Event management
* Ideally experience in Retail environment (lifestyle market)
* Possess advanced word processing, database and spreadsheet skills with the following applications: MS Office Suite, Word, PowerPoint, Excel; Adobe products would be a plus
* Very good project management skills
* Ability to build technical/market/business aptitude
Professional requirements
Flexible and creative, you possess strategic understanding, a hands-on mentality as well as a talent for organisation. You are used to manage multiple projects simultaneously in a fast-paced, complex environment, interacting with a variety of people and know how to prioritize. In addition, you are driven to meet and exceed customer expectations.
Languages
In addition, you possess excellent communications skills and are fluent in German, French and English. Every other language is a plus.
#J-18808-Ljbffr