Job description
Main responsibilities will include:
EVENTS
* Development of local event strategy in alignment with Headquarter’s goals and vision
* Establishing briefing & concept of events within Switzerland
* Elaboration and coordinating contracts with partners in cooperation with the legal department
* Responsibility for the implementation, control and reporting of all events carried out
* Negotiation and cooperation with all parties involved (partners, suppliers, internal dept.)
* Coordination of all material & communication (Production/Merchandising/Sales/Communication/E-Store Newsletters)
* Budget responsibility for events
MARKETING ACTIVATION
* Develop, execute and evaluate Retail Marketing operations, promotions and below the line activities as assigned through budgeted programs in conjunction with Marketing Manager
* Define concepts & execute events with Marketing Manager for new product launches on POS level
* Develop and implement promotional strategies for new openings and existing corporate stores
* Develop and implement promotions at wholesale level (airports & good wholesalers)
* Creation of promotional materials, promotional flyers and other marketing materials with the objective to increase customer engagement and footfall in stores
* Produce operational tools & marketing material for retail organization
* Analyse impact of implemented marketing activities, track budgets and report accordingly to facilitate adjustments with the management
* Budget responsibility for promotions
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