We're seeking a creative and experienced marketing professional to join our client's team in the sports industry for a maternity leave cover. The ideal candidate must be fluent in Mandarin and have a deep understanding of the APAC market, particularly China. Experience with digital and offline campaigns is essential.
* Lead bespoke and global campaign development targeting the APAC region, focusing on the Chinese-speaking market.
* Manage the creation and optimization of a Chinese digital platform for content and user experience.
* Drive data management projects to enhance user acquisition and ad spend optimization.
* Support sponsor activation and APAC market integration with a focus on localizing global strategies.
Collaboration:
* Work closely with internal teams and external partners to drive APAC market growth.
* Ensure synergy between digital, social, brand, content, and business services teams.
* Provide insights to support global and regional marketing efforts.
* Bachelor's degree in marketing, communications, or a related field.
* Fluency in English and proficiency in Mandarin (or another relevant Asian language).
* Strong experience in marketing within the APAC region, with a focus on digital platforms and user engagement.
* Proven ability to lead projects and manage partnerships with local agencies.