Campaign Automation Manager (m/f/d)
As part of Givaudan's ambition to enhance customer experiences and drive engagement, we are seeking a Campaign Automation Manager to join the Taste & Wellbeing team.
This key role involves planning, executing, and managing marketing automation campaigns using Salesforce Marketing Cloud, ensuring seamless collaboration with cross-functional teams, including Global and Regional marketing, communications, and IT.
Main Responsibilities
* Lead the planning, execution, and delivery of Salesforce Marketing Cloud campaigns from inception to completion, ensuring alignment with business goals.
* Ensure adherence to best practices in marketing automation and data management.
* Interrogate campaign briefs to understand desired business objectives and provide actionable recommendations.
* Advise regional and global communications & marketing teams on designing customer journeys that align with business goals.
* Train and support team members on Salesforce Marketing Cloud functionalities and features.
* Extract campaign analytics and reports to share with stakeholders.
* Support segmentation efforts to ensure targeted and effective marketing & communications efforts.
* Collaborate with the IT team to identify areas for improvement and assist in the development of technical solutions.
Requirements
* 5+ years of experience in the field.
* Solid understanding of email and lead management best practices.
* Expert knowledge of Salesforce environment required. Salesforce Marketing Cloud Consultant certification an advantage.
* Familiarity with Sales Cloud.
* Strong attention to detail and ability to work collaboratively with teams.