Overview
Lead the QSR agenda in EUROPE in the following areas:
* Key account management of the priority QSR Lighthouse customers
* Tenders for new markets and renewals of existing business
* Working with BUs on:
- Annual joint business planning
- Activation programs to drive incidence and marketing value
- Promotions
- Organised Customer Community Development.
Lead the central development for Global QSR accounts across Europe
* Developing marketing activation plans that drive incidence and marketing value
* Seamless execution of new product launches
* Redefine and execute MEM solutions.
* Workshops to drive improved account management and business development
* Centralize and share Best Practices.
Support the deployment of WCCE for the accounts in all territories & drive JBP agreements and compliance execution.
Likely accounts to sit in role responsibility – Yum! – KFC, Pizza Hut & Taco Bell plus Amrest - KFC, Pizza Hut.
Reports to Europe Commercial Director Organised AFH
Must be willing and able to travel at least 25% of the time
Responsibilities
* L11 Channel Senior Manager for QSR EUR within the Away from Home Sector CoE reporting to Commercial Director Organised AFH.
* Lead customer new market RFP processes and tenders to win new business.
* Define role of the channel/customers and align senior stakeholders internally to drive business growth and brand building agenda.
* Leverage mix of commercial and marketing to win in market place.
* Full mandate responsibility for P&L development and customer negotiation, pending PEP GM approval.
* Responsible for alignment of the Sector Customer plans with BU plans.
* Internally define, evaluate & identify the customer priorities to capitalise on the opportunities & then establish alignment with BUs for seamless execution.
* Engage with Global Leads to ensure alignment of plans and deploying best practices
* Work with the markets to define challenges and opportunities that feed into the Sector/Global plans for the account
* Provide strong account governance and stewardship for the key accounts
* Partner with Global Foodservice team to manage key global accounts in a consistent way
* Share Best Practices with BUs to ensure skill transfer & sustainable improvements that drive business growth
* Develop EUR wide activation plans to support beverage & snacks growth and support all new market roll outs.
* Work with Marketing Teams and Operations/MEM to launch customized products innovation for the Channel/Key Accounts
Qualifications
* Sales and negotiation experience - Foodservice and cross category experience an advantage.
* Fluency in English and another European language would be advantageous
* Result and Service oriented
* Passion for Excellence in deliverables
* Ability to deal with many different cultures
* Ability to interact with Senior Executives within the Company as well as outside
* Strong interpersonal skills and business credibility
* Influencing and diplomacy skills, while being firm if needed
* Ability to set priorities and to focus on these
* Anticipation and pro-activeness
* Efficiency and ability to work very quickly
* Creativity and inventiveness
* Strong communication and alignment skills
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