Estée Lauder Companies is seeking an
Earned / Owned Media Executive (all genders / temporary / 100%)
for our Media Team in Zurich.
Estée Lauder Companies is a global leader in prestige beauty, offering innovative, high-quality products across skincare, makeup, fragrance, and hair care. We are seeking a passionate Earned / Owned Media Executive (all genders) to join our dynamic Earned & Owned Media Team in Zurich.
Responsibilities:
1. Develop and implement earned media strategies based on the 360° consumer marketing plan
2. Execute and refine the earned media plan for the brands, ensuring alignment with brand objectives and marketing goals
3. Build and maintain relationships with influencers, journalists, PR professionals, media and event agencies to maximize brand visibility and engagement
4. Monitor and analyze KPIs for print, online, influencer and social media campaigns to optimize performance and report insights
5. Manage and grow owned media channels (Instagram), creating engaging and brand-aligned content.
6. Collaborate with internal teams and external stakeholders to create compelling campaigns and content
7. Participate in project management to ensure timely and effective campaign execution
8. Utilize your deep understanding of the Swiss media landscape to enhance media strategies
9. Work closely with print and online magazines to secure optimal coverage for our brands
10. Collaborate with journalists and press representatives in the beauty industry to promote our products and initiatives
11. Leverage your significant network of journalists and key influencers to effectively represent our brands
12. Organize luxury events to elevate brand presence and create memorable experiences for attendees
13. Manage VIP relations to strengthen brand connections with high-profile individuals
14. Apply your analytical skills to interpret reports and use these insights to refine and improve brand strategies
Requirements:
15. Degree in marketing or communication
16. 3-5 years of professional experience
17. Professional experience in marketing with a strong emphasis in PR and earned media management
18. Background and affinity for the luxury segment with a keen interest in SoMe and current and upcoming trends
19. Deep understanding of the Swiss media landscape and experience working with print and online magazines
20. Proven experience collaborating with journalists and press representatives in the beauty industry
21. Established network of journalists and key influencers who can effectively represent our brands
22. Experience organizing luxury events and in VIP relations
23. Strong analytical skills to interpret reports and apply insights to brand strategy
24. Strong communication and conceptual skills with a hands-on mentality
25. Team-oriented, open personality with initiative and strong networking skills
26. Experience from a marketing or communication agency is a plus
27. Fluency in German and English is required, additional languages are a plus
Why Join Us?
At Estée Lauder Companies, we offer a dynamic and inclusive work environment where creativity and innovation are highly valued. Join us to be part of a team that shapes the future of our beauty and luxury brands Estée Lauder, Clinique, La Mer, Bobbi Brown, Tom Ford, Jo Malone London, Kilian and MAC. If you are passionate about media, communication, and luxury brands, we would love to hear from you.
Qualifications
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