TAG Heuer, a renowned Swiss luxury watchmaker, is celebrated for its innovative design and precision engineering. Established in 1860 by Edouard Heuer in Switzerland, the brand has a rich heritage of innovation in watchmaking. Tag Heuer is synonymous with performance, precision, and avant-garde design. The company is part of the LVMH Group and continues to be a leader in the luxury watch industry, known for its commitment to excellence and its iconic timepieces.
Based at the headquarter in Eysins, within the Commercial Department and the CRM team, your main responsibilities will focus on improving our targeting capabilities as well as delivering detailed performance analyses.
With a Data-Driven approach, your objective is to participate in improving customer knowledge to optimize CRM activities and better support various teams in understanding how our client activations perform.
You will collaborate closely with Sales channels (Retail, e-Commerce…), with Client development, Care, and Digital Experience teams, as well as with Data and IT teams, on an international scope.
Job Responsibilities
Improve targeting for client activations
1. Product launches: through the in-depth analysis of the profile of past purchasers, provide recommendation on the targeting for future product launches
2. Local activations: in collaboration with the Client development team, support local markets in the delivery of ad hoc targeting propositions for local events or activations depending on local business needs
Improve performance measurement
1. For all mentioned activations, analyse and / or provide means to analyse the performance in terms of retail performance, client behavior, at worldwide and local levels, through all the dimensions of the client profile
2. Put in place solutions to better measure incremental value on all channels (control group, freeze group…)
3. Design new reporting tools to manage activities and share them with various internal audiences
Manage ad hoc needs
1. Support Group on ad hoc requests and cross-entity dashboard creation, aligning practices on performance measurement
2. Support other internal teams (Client, Product, Retail, Aftersales, Marketing…) with occasional requests to better understand our clients
Required Mindset
1. Data-driven and curious
2. Does not stop at what is asked, always try to find the best way to answer the need
3. At ease with interacting with other teams, locally and internationally
4. Willing to step into the stakeholders’ shoes
5. Data is not about data itself, it’s about the value it brings
Profile
Graduate from an engineering school and/or a University - training in statistics, you already have some experience in Data Analysis, consulting, and/or with an Analytics solution provider. Experience in CRM data management. Experience with Dataiku is a plus. Experience with GCP and BQ is a plus. Experience with Salesforce environment is a plus. Experience with data visualization tool (Power BI) is a plus. Strong synthesis skills and excellent oral communication. Ability to engage teams on a technical subject by demystifying it. Fluent in English.
Seniority level
* Entry level
Employment type
* Full-time
Job function
* Marketing and Sales
* Industries: Retail Luxury Goods and Jewelry
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