The Sécheron Hasler Group is a leading supplier of electrical and electronic safety components and solutions for the railway industry, as well as other industrial systems.
With over 1300 employees worldwide, we have a strong global presence and supply approved products to our customers locally.
About this Role
We are seeking an ambitious and experienced Product Marketing Manager to lead all activities related to driving the business unit's marketing strategy for Electrical Safety Solutions (ESS).
Key Responsibilities:
* Develop and implement a marketing strategy focused on growth in collaboration with the business development manager, product line managers, and sales organization.
* Define product market introduction and launch plans with the business development manager and product line managers, and drive implementation supporting the worldwide sales network.
* Develop promotional materials including commercial brochures, PowerPoint presentations, videos, animations, e-learning modules, and content for the website and social media.
* Prepare competitor product analysis to support product line managers and sales team in promoting new and existing products.
* Maintain product documentation for intranet and corporate purposes.
* Manage preparation of trade shows and fairs within the business unit and align with the Sécheron Hasler Group Marketing Team.
Requirements:
* Technical degree in electrical engineering or power electronics.
* Further education in industrial product marketing.
* At least 10 years international experience in sales and product marketing in industrial B2B environment.
* Proven track record in product marketing, driving key people across the organization.
* Good knowledge of at least one industry sector: high voltage, railway traction systems, power transmission & distribution, renewable energy, and e-mobility.
* Interest in understanding DC and AC power systems and corresponding product needs.
* Excellent project management, organizational, and problem-solving skills.
* Outstanding communication, presentation, and communication skills.
* Ability to develop convincing communication strategies based on technical rationale.
* Proven ability to think creatively, identify, and resolve problems.
* Fluency in English is mandatory, French and German desirable.
About Us
We have flat hierarchies and direct communication between departments and management levels is encouraged. We give our employees full responsibility for their work tasks and provide ample opportunities for personal and professional growth.