What will you do
The Brand Manager is an important global role in the Johnson Controls brand function. The Manager will drive all brand projects for smart buildings in areas such as brand strategy, brand performance, competitive evaluation and benchmarking as well as planning, integration and activation support.
How you will do it
Deliver and systemically refine JCIs brand strategy in smart buildings including brand architecture and identity creation
Deliver competitive benchmarks and analysis for JCI’s global brand performance in the smart buildings space, driving to recommendations that breakthrough in this industry
Provide governance and support in the global activation of the smart buildings brand strategy and map progress and recommendations how to close gaps
Engage in key thought leadership and positioning programs that build the equity and strength of the brand in smart buildings
Advance programs and activities to increase global engagement in the smart buildings category, externally and internally
Ensure awareness of the JCI smart buildings brand strategy with new acquisitions and joint ventures as well as for new events and showcases
What we look for
Required
Experience in developing brand messaging and brand narrative
Experience in brand articulation – visual, headlines and messaging
Excellent communication and presentation skills
Native English language skills are essential to this position
Proven experience in brand strategy, brand positioning, and brand architecture
Demonstrated experience in creating and implementing brand architecture that effectively defines and organizes multiple brands within a portfolio
Extensive experience in marketing and communications and specific experience within brand strategy in a global organization
Demonstrated track record in collaboration and teamwork
Strong sense of curiosity and entrepreneurial spirit in actively looking for opportunities
Thrives in a fast-paced international environment and has a strong sense of urgency
Preferred
Previous experience in a product marketing role
B2B brand marketing experience
Bachelor's degree in Marketing, Business Administration, or Communications
Industry-relevant experience
Design communication and management skills
Content creation experience
Managing internal communities and driving engagement
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