Professional skills
Graduated at University level in life science, marketing or communication or MBA.
Minimum 5 years of applicable experience in the pharmaceutical industry, ideally in the API business.
Basic knowledge in the field of ESG sustainability would be a plus.
Specific Requirements
Fluent in English and/or German or Italian. Additional languages are a plus.
Knowledge of the main marketing tools including Social Media.
Excellent word processing and content skills.
Organizational and project coordinator skills.
Good teamwork skills experienced to engage internal and external stakeholders.
Good knowledge of the communication dynamics and networking ability.
Possesses creativity and writing skills.
Proactive attitude: takes initiative to identify problems and complete tasks.
Has commercial awareness and numerical skills.
Excellent analytical skills with respect to sales data and market research data.
Tasks
Marketing
Set up the company's communication strategy using the most suitable integrated information and digital marketing tools from a strategic and operational point of view.
Development, planning and implementation of target-group orientated effective marketing strategies for different product formats and devices worldwide (online and offline) for all the company's products.
Manage the production of brochures, posters, company catalogues.
Create and update the company websites.
Maintain corporate identity and logos.
Creation and update of corporate and product dedicated presentations.
Management of company newsletters and any communication to be disseminated via e-mail marketing tools.
Drawing up action plans to gather potential customer reactions to new and existing products.
Collaborate with external graphics and communication companies and define the most suitable provider for each project.
Responsible for Online campaigns like LinkedIn.
Develop and deliver internal and external communication plans to raise awareness of the benefits of medical Cannabis and Linnea's role and mission.
Coordination of the development of any new marketing and communication tools in collaboration with Sales and Scientific Departments.
Create persuasive key messaging and broaden message delivery to new and existing constituents across the world. If needed, country specific strategies are to be developed.
Preparation of the Marketing Plan on annual basis and sets adequate checkpoints during the year.
Organize trade shows and major events and participate in person when required.
Propose the necessary annual resources for adoption in the budget to properly support the requested results.
Controlling of budgets for promotion and trade show expenses.
Preparation of training material to be dedicated to Linnea employees, Linnea agents and distributors, Linnea licensees (Finished Products) and Linnea customers (Ingredients), coordinating with Sales and Scientific Departments.
Support the sales department with tailor made activities for customers to improve sales.
Conducting and evaluating market and competition monitoring and analyses and company analyses.
Conducting SWOT analyses of own products.
Maintenance of image material for the group of companies and for all products.
Management or collaboration in development projects of the company.
Create monthly reports for the area of competence.
Request to travel up to 20%.
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