At 21Shares, we are seeking a highly motivated and experienced Public Relations Manager to join our fast-paced and nimble in-house Communications/PR team. The successful candidate will be responsible for promoting our products and brand to the business, finance, technology, and crypto press.
Key Responsibilities:
* Develop and Execute Communications Strategy: Create and implement a comprehensive communications plan to showcase 21Shares' expertise and thought leadership in the industry.
* Write and Update Press Releases: Craft compelling press releases and other marketing materials that highlight our products and services.
* Coordinate Speaking Opportunities: Arrange speaking engagements and media outreach at external events, working closely with our Marketing team and PR agencies.
* Manage Industry Events Calendar: Organize and maintain a calendar of industry conferences, events, and awards, identifying opportunities for key executives to participate and support company objectives.
* Build Relationships with PR Agencies:
o Media Monitoring and Coverage: Monitor industry news, flag issues and trends, and track media coverage.
o Media Pitches: Develop pitches for reporters and secure coverage for our products and services.
o Rapid Commentary Opportunities: Provide timely commentary on industry developments and trends.
o Idea Generation: Collaborate with PR agencies to brainstorm ways to leverage 21Shares' product initiatives.
* Cross-Functional Collaboration: Develop strong relationships with cross-functional teams (Sales, Product, Engineering, Research) to secure commentary, thought leadership, and reviews.
Requirements:
* Minimum 3 years of experience in PR, preferably in fintech or crypto.
* Bachelor's degree in Journalism, Communications, or Public Relations.
* Desire to follow and understand current industry events and how they are covered by the media.
* Ability to communicate complex topics to the press.
* Experience and understanding of the crypto industry is an asset.
* Startup mentality and experience are an asset.
* Pre-existing relationships with reporters in the business, finance, technology, and crypto sectors are highly desirable.
This role can be based in Zurich or London, and will require working from either our Zurich or London office in a hybrid model.