The E-commerce SEO Specialist plays a crucial role in driving organic traffic, revenues, and conversion rate growth while maximizing visibility across search engines in EMEA countries.
Key Responsibilities:
1. Conduct keyword research to identify relevant terms for the fashion industry, target audience, and product categories, optimizing website content accordingly;
2. Enhance search engine visibility by optimizing meta tags, descriptions, titles, URLs, Product Snippets, and OpenGraph content on PDPs, PLPs, HPs, and Editorial Landing pages;
3. Collaborate with cross-functional teams to develop valuable content, including editorial landing page structure and SEO-optimized listing and product pages;
4. Perform technical SEO tasks, analyzing and optimizing the site's structure, including robots.txt files, XML sitemaps, and Core Web Vitals;
5. Plan and execute backlinks reviews to maintain domain authority;
6. Monitor Organic Traffic performance using tools like GA4, Google Search Console, and SEMrush;
7. Regularly conduct SEO audits to identify and resolve technical or content issues impacting site performance and search engine results;
8. Optimize website content for Voice Search and AI-powered search technologies, incorporating conversational keywords and structuring content for AI query patterns.
Requirements:
1. At least 2 years' experience in web-marketing with a specific focus on SEO;
2. Proficiency in using GA4, Google Trends, SEMrush, Screaming Frog, and Google Search Console;
3. Office package expertise and excellent Excel knowledge;
4. Basic understanding of HTML, XML, CSS, and Javascript;
5. Prior experience working on Salesforce Commerce Cloud and other CMS solutions.
Benefits:
1. An international and dynamic work environment;
2. A balance between work and personal life: Smart Working (Hybrid work model) and time flexibility;
3. Ongoing physical & mental health programs, sustainable projects, and workshops promoted by the Guess Community;
4. Arts, sports, and social events outside the office, thanks to Guess Fun activities;
5. A comprehensive training & development platform and paths;
6. Discount on our products both online and in stores.