Start Date: Feb/March/April 2025
End Date: One-year contract (an extension is aimed)
Workload: 100%, with 50% home office
Location: Rotkreuz (CH)
Work Model: Contracting
Special Requirements: Working in USA EST/EDT/PST time zone 1-2 nights per week
Your Tasks:
* Work in close partnership with marketing and business teams (Product Manager & Marketing Manager) to develop and lead the digital marketing strategy & execution of a launch or campaign.
* Serve as the single point of contact for digital marketing activities for the assigned product launch or campaign.
* Provide best-in-class consulting to marketing and business teams in designing and executing digital marketing campaigns.
* Support local affiliates and partners with execution and insights and provide clear guidance on best practices.
* Design and oversee all aspects of the digital marketing execution including marketing database, website/web platforms, email marketing, CRM, eCommerce, social media, and display advertising campaigns.
* Optimize tactics and campaigns based on data and analytics.
* Evaluate and implement emerging technologies/trends. Stay up to date with the latest technology and best practices.
* Own digital performance reports: Measure and report the performance of digital marketing campaigns and assess against goals (ROI and KPIs).
Your Profile:
* Bachelor’s or Master’s degree in communications, digital marketing, business, Information Technology, or Marketing.
* 3+ years of experience in digital marketing execution of leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
* Experience in setting up and optimizing PPC campaigns.
* 1-3 years experience in a marketing agency.
* Solid working knowledge of content management systems (e.g., AEM, Wordpress), email marketing tools (e.g., Eloqua, Marketo), analytics solutions (e.g., Google Analytics, Adobe Analytics), and sales enablement tools (Showpad).
* Excellence in stakeholder management and communication.
* Proven experience in project management: able to manage multiple priorities, build an action plan, and follow through independently.
* Excellent English language skills.
* Experience in at least one of the following topics is considered a strong plus: Account-Based Marketing, Digital Marketing Analytics, or eCommerce.
* Experienced in leading self-organized, empowered, and independent teams, like Squads, Communities of Practice, and Networks.
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