Job Title: Social Media Coordinator
The Social Media Coordinator plays a crucial role in the Communication team, responsible for managing social media accounts and engaging with the community.
Collaborating closely with the Senior Digital Manager, they develop strategies to drive traffic to the website and increase engagement rates. They also provide support to the Communication team in various areas, including content creation and website updates.
Maintaining up-to-date knowledge of trends and best practices in digital marketing is essential.
About the Freeride World Tour
The Freeride World Tour (FWT) team consists of 15-20 young and passionate staff based near Lausanne, Switzerland. They work year-round to organize the five-stop Freeride World Tour circuit, which includes the well-known Xtreme Verbier event. Additionally, the team coordinates over 90 Qualifier events and Junior events worldwide and oversees a global community of licensed riders.
This entails a lot of work and travel, but also means spending time at events with the Freeride World Tour Family. This unique community includes over people, including external staff, riders, and partners. Working with FWT is a life-changing experience that allows you to meet inspiring individuals and grow on both personal and professional levels.
Work Environment
The work environment is dynamic and occasionally disorganized, but encourages proactivity and the sharing of new ideas regardless of position or background, all with a focus on the big picture in which everyone plays a crucial role. Micro-management and hierarchy are not part of our vocabulary, and the status quo gives us nightmares. Telework and flexible work arrangements are promoted, though physical teamwork is also emphasized as necessary for success.
Your Missions
The ideal candidate will excel in multiple areas, including:
* scheduling, uploading, publishing, and monitoring social media posts across various platforms such as Instagram, TikTok, Facebook, and YouTube;
* identifying new opportunities for the FWT on emerging platforms, products, and content formats;
* keeping up with the latest trends and best practices to ensure the FWT remains relevant and engaging to its audience;
* creating basic video content for social media usage such as Instagram Reels and TikTok;
* assisting the Senior Digital Manager in the distribution of content to riders, partners, and media;
* gathering and formatting relevant content from Freeride World Tour athletes, such as interviews, event highlights, and behind-the-scenes footage;
* keeping the website up-to-date with the latest news, rider information, and event programs.
Requirements
1. Full English Professional Proficiency. French is an asset;
2. Student / Graduate Degree in Communication / Digital. Previous experience in Digital Marketing & Social Media is a plus;
3. Passionate about skiing or snowboarding, knows the Freeride World Tour or at least the Freeride scene;
4. Very comfortable working with multimedia (images and video);
5. Strong understanding of social media (especially community management);
6. Video Editing Experience is a plus;
7. Creative, autonomous, rigorous, energetic and team spirit;
8. Remains composed under pressure;
9. Recognizes and accepts that during events the demands can be 24×7;
10. Willing to travel extensively during the winter season.