In your responsible and varied role, you will develop and implement digital marketing campaigns (SEA) primarily for the German-speaking market (Germany, Austria, Switzerland).
Job Description
You will be in charge of creating, implementing, managing, analyzing, optimizing, and monitoring SEA campaigns across various platforms (Google Ads, Shopping, retargeting, GDN, YouTube, Microsoft Advertising). Additionally, you will oversee the growth and performance of the SEA channel, tracking and analyzing results against predetermined targets.
Your responsibilities also include developing and implementing processes and structures for optimal channel management and collaborating on projects.
Key Requirements
1. Degree in business administration or relevant field, or equivalent experience in digital marketing.
2. Experience in developing and implementing profitable e-commerce SEA campaigns.
3. At least 4 years of operational and strategic experience, with a proven track record in ROI-based SEA campaign management.
4. Ability to handle and optimize multiple SEA accounts with multiple target countries and brands simultaneously.
5. Expertise in Google, Bing, and YouTube advertising platforms.
6. Good communication and copywriting skills.
7. Excellent German language skills and very good English language proficiency.
8. Advanced knowledge of feed tools, Google Tag Manager, and Google Analytics desirable.
9. Strong analytical skills and attention to detail.
10. Independent and organized work style.
11. Possession of passion and enthusiasm for fashion and lifestyle.
Our Benefits
1. Kidsroom: Access to a parent-child office for childcare emergencies.
2. Events: Celebrating successes with employees from all departments.
3. Parking: Free parking lot directly at the headquarters.
4. Clean Eating / Employee Restaurant: Goût Mieux certified restaurant offering fresh and healthy dishes daily.
5. Employee Discounts: Discounts on products in our stores and outlets.
6. Good Connection to Public Transport: Central location with easy access to public transport.
7. Fitness: Sports courses and fitness room with strength and endurance equipment.
8. Comprehensive Onboarding: Various onboarding measures for new employees.
9. Working from Home: Option to work from home up to two days per week.
10. Dogs: Allowed to bring dogs to the workplace with supervisor's approval.
11. Trainings: Job-specific and general training and courses available for employee development.
12. Thirteenth Salary: Additional monthly salary payment.
13. Relocation / Company Apartment: Support for finding suitable housing as part of onboarding process.
14. Heidi: Company-owned sports boat 'Heidi' for wakeboarding or waterskiing with colleagues.
15. Family and Profession: Awarded the rating 'Family&Profession' by HOLY FASHION GROUP in 2017.