About Our Client
Our client is a prominent global organisation in Sports.
Job Description
1. Media Planning & Campaign Execution:
o Lead digital marketing media programs to drive reach, engagement, and acquisition.
o Plan, implement, optimize, and report on marketing media activities across programmatic, paid social, and reservation channels.
o Manage multiple campaigns end-to-end, from strategy and concept through to execution and reporting.
o Execute a Paid Media Test & Learn agenda to improve efficiency and drive innovation.
2. Creative Development & Innovation:
o Oversee the development of paid media assets, ensuring adherence to best practices.
o Work with internal teams and agency partners to create best-in-class creative assets.
3. Project & Agency Management:
o Manage external media agency relationships, ensuring alignment on media strategies.
o Oversee campaign budgeting, finance, and invoice reconciliation.
o Drive operational efficiencies through structured agency workflows.
4. Marketing Data & Technology:
o Lead Paid Media technology integration efforts to enhance audience targeting, automation, and measurement.
o Collaborate with Digital Data & Analytics (DDnA) and Product teams for audience segmentation and campaign targeting.
o Ensure GDPR and data privacy compliance across media activations.
5. Performance Tracking & Reporting:
o Develop and manage real-time performance dashboards.
o Ensure standardized campaign measurement and tracking frameworks.
o Share knowledge of industry trends to optimize future planning and activation efforts.
The Successful Applicant
* University/bachelor's degree or equivalent in business, marketing, advertising, audience data management or related field; Higher education qualification or equivalent (master's degree, MBA, etc.) is a plus.
The successful candidate will have proven experience in performance-driven Paid Media, preferably within an agency or brand-side media role.
They will possess hands-on expertise in media planning, buying, and optimization across Google, Meta, TikTok, X (Twitter), and Programmatic DSPs.
Strong Project Management skills are essential to lead multi-channel campaigns from planning to execution and reporting.
Strong understanding of AdTech and MarTech ecosystems (DMPs/CDPs, Clean Rooms, Ad Servers, Attribution platforms).
Experience in high-pressure environments, managing multiple projects and tight deadlines.
Proficiency in Word, Excel, PowerPoint, and corporate tools (SharePoint, Outlook).
* Strong knowledge of media buying platforms, DSPs, and paid social ecosystems:
o Media Buying & Social Platforms: DV360, SA360, Google Ads, Microsoft Advertising, YouTube, Meta, TikTok, Twitter, Snapchat.
o AdTech Platforms: Salesforce Data Cloud, CMPs/DCO, Ad Servers, Mobile Attribution platforms (e.g., Branch).
o Measurement & Analytics Tools: Google Analytics, Tagging Platforms (GTM, Adobe Launch), Verification providers (IAS, MOAT, DoubleVerify).
* Familiarity with Project Management Tools (Asana, Wrike, Redbooth).
The candidate must be comfortable with challenging other people and have excellent stakeholder management skills.
Proficiency in Power BI and a data-driven mindset are crucial. The candidate should be proactive, inquisitive, and possess good communication skills.
What's on Offer
The candidate will benefit from an 8-month temporary contract starting ideally on May 1st. The candidate will work in the Digital Engagement & Marketing Department, based in Lausanne, Switzerland, at 100% activity level. This role offers the opportunity to lead impactful media campaigns for a global organization, collaborate with a dynamic and international team, and contribute to the promotion of key initiatives.
Application Process: Interested candidates should submit their CV, cover letter, and a portfolio or samples of relevant communications work only through Michael Page's website.
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