**Job Summary**
We are seeking a Senior Specialist for OpenBlue Campaigns & Digital Marketing to drive the centralized coordination, development, execution and measurement of marketing campaigns and digital marketing for Johnson Controls' Smart Buildings offerings globally.
The ideal candidate will have a proven track record of developing and executing successful marketing campaigns, strong analytical skills, and experience with data-driven marketing. They will be able to work collaboratively in a fast-paced environment and stay up-to-date with industry trends and best practices.
Main Responsibilities:
* Develop, implement, and manage marketing campaigns that promote Johnson Controls' OpenBlue value proposition
* Collaborate with cross-functional teams to ensure campaigns align with business objectives and brand guidelines
* Conduct market research to identify target audiences and understand market trends
* Work with the content team to develop compelling campaign content
* Utilize various marketing channels to reach target audiences
* Monitor and analyze campaign performance metrics
* Optimize campaigns based on performance data and feedback
* Maintain and update JCI's website content related to smart building solutions
* Support the implementation of web-based marketing campaigns for smart buildings
* Help monitor website performance and user experience
* Assist in basic SEO tasks and website analytics reporting
* Collaborate with content and design teams to ensure web content aligns with marketing objectives
* Develop and execute social media strategies to promote JCI's smart building solutions
* Analyze social media metrics and provide insights
* Manage social media advertising campaigns
Requirements:
* Bachelor's degree in Marketing, Business, Communications, or a related field
* Proven track record of developing and executing successful marketing campaigns
* Strong analytical skills and experience with data-driven marketing
* Excellent project management and organizational skills
* Creative thinker with the ability to generate innovative ideas
* Proficiency in marketing automation tools and CRM software
* Strong English written and verbal communication skills