Synergize your passion for meeting client needs by joining the Syz Group. Our collaborative, entrepreneurial environment fosters innovation and forward-thinking.
This is an exciting opportunity to shape the digital presence of a leading private bank, driving impactful communication strategies that strengthen client engagement and brand visibility.
Job Summary:
The Digital Communications Officer will play a pivotal role in shaping and executing the digital communication strategy for the bank. Reporting to the Head of Communications, this position will oversee the bank's digital platforms, ensuring the bank's brand and values are effectively communicated across all digital touchpoints.
Key Responsibilities:
1. Lead the complete lifecycle of the website's redesign and optimisation, including conducting stakeholder consultations, defining objectives, user experience (UX) strategy, and core functionalities, collaborating with external agencies and internal IT teams, overseeing content migration, managing timelines, deliverables, and budgets, testing and troubleshooting, and continuously monitoring and analysing website performance.
2. Develop and implement a comprehensive digital marketing and communication roadmap aligned with the bank's overarching strategy, manage and oversee the bank's digital channels, track and analyse key performance indicators (KPIs), stay informed on industry trends, emerging technologies, and best practices, and ensure functional and tactical updates for all digital platforms and tools.
3. Craft and advance content strategies for all digital platforms, manage content planning and editorial calendar development, lead the creation and execution of innovative, targeted digital campaigns, communicate the bank's brand values and unique selling points effectively across digital channels, manage and update the intranet homepage, and cultivate and maintain strong relationships with external agencies.
4. Work closely with cross-functional teams to ensure seamless integration of digital initiatives, oversee the digital marketing and communication budget, ensure all digital communication activities comply with legal and industry standards, and contribute to all activities of the communication department to ensure proper team spirit and collaboration.
Your Profile:
We are looking for a highly motivated individual with:
* Proven experience of minimum 4-5 years in digital communications, digital marketing, or a related field, ideally within financial services or a similar industry.
* Expertise in managing and optimising digital platforms, including websites, social media, and newsletters.
* Strong understanding of SEO/SEM practices, analytics tools, and digital campaign performance tracking.
* Exceptional project management skills, with a track record of leading website redesigns and building content platforms from the ground up.
* Budget management experience with a focus on maximizing ROI.
* Creative and strategic thinker with a keen ability to craft engaging, client-focused digital content.
* Excellent collaboration and interpersonal skills, with experience working across teams and managing external vendors.
* Detail-oriented, proactive, and adaptable to a fast-paced, dynamic environment.
* Strong organisation and planning.
* Curious, creative, and agile mind with a proactive attitude.
* A team player with a customer-oriented approach.
Native English speaker: proficiency in French or German is a strong advantage.