Job Description
As an Integrated Marketing Manager at Tecan, you will play a pivotal role in planning and executing new product launches and global marketing campaigns. These initiatives will be carefully aligned with available resources, timelines, and budgets for your assigned product category or application area.
Your success will be measured by achieving pre-defined Key Performance Indicators (KPIs), such as generated leads and opportunities. You will also develop impactful value propositions and guide technical teams through the process of translating complex technical concepts into engaging stories and visuals.
Key Responsibilities
* Plan and execute new product launches and global marketing campaigns, ensuring alignment with available resources, timelines, and budgets.
* Develop impactful value propositions and coach technical teams through the process of communicating complex technical concepts.
* Negotiate and manage deliverables in line with quality standards, timelines, and budget.
* Craft innovative ideas to reach target audiences using various marketing tactics.
* Develop concepts and engagement plans to secure Key Opinion Leader (KOL) support for product launches or marketing campaigns.
Required Background
* Bachelor's or Master's degree in marketing, business administration, or communications; an MBA is a strong advantage.
* At least 5 years of marketing experience within a multinational organization, with hands-on experience in launching new products and executing marketing campaigns.
* Experience in the Life Science, Diagnostics, or Medical Device industry.
* Strong written and verbal communication skills, with the ability to effectively engage with diverse groups at all seniority levels.
* General understanding of digital media, online marketing, and other major marketing channels, preferably in the Life Sciences space.
* Excellent English skills; German or any other language would be an asset.
* Team player with excellent communication and collaboration skills, open to new ideas and thinking creatively.
* Reliable, stress-proven, and assertive, with a readiness to go above and beyond expectations.
About Tecan
* International and diverse work environment.
* Opportunities for career growth and development within the company.
* A positive and empowering culture that values trust, highest standards, and ambition.
* Comprehensive compensation and benefits package.