Job Description
We are looking for our enthusiatic Influencer Marketing Manager Executive!
This person will act as the face of Salomon Winter Sports, representing Salomon with the influential community with a focus on Ski, Nordic skiing and Snowboard.
The main responsibilities of the role will be:
Brand Representation:
* Act as the primary representative of Salomon to influencers, partners, events, federations, and national sports authorities.
* Lead and manage local sports programs, including ambassadors and partnerships.
Ambassador Coordination:
* Serve as the key contact for ambassadors, coordinating their training and fostering regular contact.
* Develop the ambassador community in key sports epicenters.
Event Planning and Execution:
* Plan and implement key events, demos, tests, and promotional activities.
* Ensure quality implementation of marketing tools by influencers and ambassadors.
* Manage relationships with vertical media and oversee media plans.
Sport Epicenter Activation:
* Execute the local “How to Win” WSE plan, working with key ski resorts to boost presence, influence, and sales.
* Recommend strategies and drive Salomon’s presence at practice and purchase locations in resorts.
* Oversee specialty door activations, including trade programs, tests, and demos.
* Lead consumer-facing events such as community activities, demos, clinics, and partnerships, and be present on-site during major events.
WSE Marketing Interlocutor:
* Participate in the I2C process and provide feedback to HQ/WSE.
* Engage actively in the IMM/Ambassador community, sharing and utilizing best practices.
* Ensure the quality of the Salomon toolbox provided by HQ.
* Track and analyze sports and influencer marketing KPIs.
Qualifications
The ideal candidate will hold a Marketing degree or equivalent and have 3 years’ experience in the specific sports community or overall Marketing environment, strong background of the consumer & influencing area. A knowledge of the Nordic product category is a plus.
Languages: Native in German, fluent in English.
Skills and competencies:
* Process Orientation: the ideal candidate will be able to anticipate needs for new processes and implement these.
* Relationship Building: the ideal candidate will be able to understand other people's motivation and find mutual connections, as well as show good level of sensitivity and nurture stakeholders relationships.
* Innovation: the ideal candidate will study the competitors to understand what improvements are needed to catch-up or surpass their level of performance.
Computer skills: command of Microsoft Office, especially PowerPoint.
Additional Information
Permanent contract, Full Time
Job located in Hagendorn, Switzerland.