Job Summary
The Senior Sales Manager will lead the development and implementation of growth strategies for direct markets and distributors in the EMEA region, aligning people and resources to achieve maximum results without compromising the brand's mission and vision.
This role requires a proven track record in building strong brands through comprehensive initiatives to drive sales and customer satisfaction. The objectives are to strengthen brand health metrics, improve MROI results, increase sales, and make the brand a preferred partner.
Key Responsibilities:
* Strategy & Tactics: Align with the Brand Vision to develop and communicate a multi-year vision and growth strategy for all involved channels and accounts.
* Customer Experience: Set and communicate a vision for the customer experience, breadth of services, and standards that provide a competitive advantage for the brand and deliver high service quality and connection to customers.
* Collaboration: Collaborate closely with the senior team across all disciplines, influencing the development of all aspects of the account proposition, including product assortment, allocation, store/online design and layout, visual look, marketing/promotions.
* Maintain Market Awareness: Maintain awareness of market trends and monitor the competition.
* Retail Vision: Develop and communicate a compelling and inspired retail vision that will drive teams to deliver their best to meet and exceed business objectives.
* Country Management: Effectively manage the countries and their profitability to grow within budgeted cost parameters.
* Synergy & Opportunities: Cooperate with other VF brands to ensure that all synergies and opportunities for VF are maximized.
Business & Financials:
* Sales Growth: Responsible for leading, developing, and implementing plans, actions, and decisions that drive sales growth and increase margin and profit for the brand.
* Productivity: Lead the team to evolve productivity through accelerating top-line growth, improving gross margins, managing expenses, and building efficiencies in central support costs.
People Leadership:
* Relationship Building: Build and foster effective and healthy relationships with direct reports and business partners that result in confidence, morale, and spirit within the team.
* Career Development: Role model people leadership and development through consistent and productive coaching; provide guidance and development to direct reports on business goals and development plans.
Requirements:
* Education: A formal education and subsequent University Bachelor or Master's degree in Business and Economics are nice to have, but we are most interested in your total experience and professional achievements.
* Experience: Extensive years of key account management or similar experience in FMCG or a major sports/outdoor brand.
* Team Management: Experience in managing teams based across different countries, with responsibilities of leading, coaching and developing team members.
* Industry Knowledge: A deep knowledge or understanding of the European running specialties and/or outdoor industry and values.
* Customer Understanding: Experience with and understanding of running and outdoor consumers and preferably be an active sports participant.
* Strategic Planning: Skills in crafting and maintaining mutual strategic plans and frequently measuring execution, whilst creating exceptional customer relationships at all levels.
What We Offer:
* Career Ownership: Career ownership, enabling you to build your knowledge and experience across different brands and even different countries.
* Supportive Culture: A supportive feedback-based culture where respect and integrity guide us in what we do.
* Tailored Training: Tailored trainings.
* Inclusive Environment: An inclusive environment where people of diverse backgrounds, lifestyles and nationalities love working together.
* Well-being Initiatives: On site gym and well-being initiatives.