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Head of Marketing Switzerland, Schaffhausen
Client:
IWC
Location:
Schaffhausen
Job Category:
Other
Job Reference:
b65a8f65bbbd
Job Views:
4
Posted:
06.02.2025
Expiry Date:
23.03.2025
Job Description:
KEY RESPONSIBILITIES
In the role of the Head of Marketing, you contribute to the brand growth in terms of image and appreciation and are responsible for all marketing initiatives in the Swiss market.
You foster prospects and clients' brand awareness and appreciation across all touchpoints and drive brand interaction in trade- and retail-marketing. Leading a team of 3 members, you are responsible for the main areas as follows:
1. PR / Communications: Definition of local strategy and roadmap in the light of global guidelines, leading the Senior Communications Manager and PR agency
2. Media: Definition of media strategy and buying across all channels
3. CRM: Manage, monitor and improve customer journey across all on- and offline touchpoints
4. CX / Events: Creation of outstanding experiences to drive prospect and client development
5. Trade Marketing: Conception, steering and controlling of brand visibility and activation for all POS
6. Partnerships: Identification of matching partnerships to drive brand appreciation / community building
7. Budget: Financial planning, steering and controlling of all related marketing budgets
8. Reporting: Close collaboration and exchange with IWC HQ peers including reporting on all initiatives
QUALIFICATIONS
1. Masters degree in marketing and communications or a related field
2. Proven experience in marketing and communication roles, preferably in the luxury goods or high-end watch industry
3. Passionate about the luxury and watch industry with a strong understanding of the high-end watch market, customer behaviors and industry trends
4. Great ability to adapt and to work in a fast-paced environment
5. Excellent written and verbal communication skills in both German and English, French as a plus
6. Team player with hands-on attitude and strong interpersonal communication, project management and organizational skills
7. Strong focus for excellence and details, with the ability to handle multiple tasks simultaneously
8. Up to speed in digital and performance marketing
9. Strong analytical, budgeting, PowerPoint and Excel skills paired with logical mindset
WE OFFER
Close collaboration with an engaged and dedicated team is there to support you to succeed in this challenging and exciting role. During your time with us, you will get familiar with our know-how and gain practical insights into different business areas.
Best of all, you will grow in a stimulating environment with excellent working conditions and attractive benefits!
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