About Red Bull Student Marketeers
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Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bull's target group and are responsible for driving the brand image and product understanding on their campus and in their region.
The goal of the Student Marketeer program is to reach new consumers, excite university students, increase sales and manage the Red Bull brand at their campus. This includes direct contact with consumers and customers, inviting product trial, in addition to working at Red Bull events to ensure an unforgettable brand experience for consumers. Student Marketeers value flexibility over a 9-to-5 job and love to work in a creative working atmosphere.
Responsibilities
1. Representing the Brand: Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
2. Growing the User Base: Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time - competently answering any questions from consumers.
3. Campus Plan Execution: Build and execute a tailored and innovative campus plan which engages students and brings the brand to life at university.
4. Networking: Create a strong network, establishing and maintaining relationships with key local individuals.
5. Social Media Management: Drive the brand engagement on your Social Media handles via authentic content.
6. Event Support: Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
7. Sales Support: Build relationships with local sales account managers and ensure Red Bull is available and visible in outlet.
8. New Distribution Points: Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond.
9. Asset Utilization: Leverage relevant assets from the world of Red Bull in order to keep Red Bull top of mind in sales accounts.
10. Store Standards: Ensure perfect execution of defined store standards.
11. Executional Excellence: Deliver executional excellence and show love for the details in all areas of your role.
12. Team Collaboration: Share ideas and collaborate with the team through regular face-to-face and online interaction.
13. Activity Planning and Reporting: Plan & report your activities via the dedicated online platform in a timely manner and with accuracy.
14. Media Business Contribution: Contribute to develop the Red Bull media business by providing local insights, trends and overall opportunities.
15. Brand Passion: Passionate about the Red Bull brand and product.
16. Communication Skills: Excellent communication skills.
17. Personality Traits: Charismatic, energetic, positive, and outgoing personality.
18. Student Life Understanding: Immersed in student life with thorough understanding of the collegiate landscape, city & region, including behind-the-scenes activities & hot-spots.
19. Approachability: Highly approachable and social with the ability to relate to different people on many occasions.
20. Creative Mindset: Encompass a creative mindset and an entrepreneurial spirit, with a high sense of responsibility and initiative.
21. Part-time Work Balance: Ability to manage part-time work & studies and ideally available to work some evenings and weekends.
22. Skill Acquisition: An affinity and desire to learn and apply a new range of skills, especially marketing, negotiation, and sales.
23. Influential Groups: Connected with a diverse range of influential groups and individuals on campus.
24. Travel Opportunities: Travel 10-20%.
The Team
As a Student Marketeer, your job is to create and execute smart sales & marketing plans to build the Red Bull brand within the student community and beyond.
Our team is passionate about creating experiences that inspire people to pursue their passions.
We believe in living life to the fullest and embracing challenges as opportunities for growth.