Wyden is a fast-growing scale-up and the global leader in institutional crypto and digital asset trading and infrastructure technology andsecured USD 16.9 Million in Series B funding round.We support the automated end-to-end trade lifecycle of cryptos and digital assets from treasury management to best execution trading with preferred counterparties, as well as settlement, and accounting. Additionally, Wyden supports seamless custody, core banking and portfolio management system integration.Wyden is the prime solution partner for banks and other sell- and buy-side firms from all over the world. Headquartered in Zurich, Switzerland, Wyden has regional offices in New York and Singapore as well as development teams in Eastern Europe.
About the Role
In this role, you will be responsible for developing and implementing our social media strategy across Twitter/X, LinkedIn, and others.Your goal will be to build brand awareness, drive engagement and user acquisition, and grow our community metrics, whilst creating compelling content that resonates with the institutional trading community and analyze performance metrics.
You will also have a passion for planning, organizing, and executing high-impact and lead-driven events, including panels, dinners, breakfast briefings, conferences, trade shows, webinars, and product launches.The ideal candidate is a skilled content marketer and event planner who possesses a keen eye for detail, a sense of humour and is deeply immersed in crypto culture who actively follows the latest news and trends in the industry.
In this role you can expect to:
* Develop and execute a comprehensive social media strategy across our Twitter/X and LinkedIn channels
* Create and curate engaging and relevant social media content that resonates with the crypto and TradFi trading community, including visuals & infographics
* Create and maintain editorial planning, develop postings, and monitor market and competitor movements
* Develop and manage an employee advocacy program for our corporate, c-level and sales team accounts
* Engage with the community and initiating proactive conversations
* Consistently drive month to month follower and engagement growth
* Identify opportunities for participation in industry events and manage end-to-end logistics, including attendances, sponsorships, booth design, and presentations
* Develop creative event concepts to engage audiences, showcase products, and drive brand awareness & sales
* Collaborate with sales and other cross-functional teams to ensure seamless planning and event execution
* Leverage event content for multi-channel campaigns, including email marketing, social media, and website updates.
* Analyze event performance metrics to evaluate success and ROI, making data-driven recommendations for improvement.
* Build and maintain relationships with external vendors, event organizers, and industry partners
* Negotiate contracts and manage budgets to ensure cost-effective event delivery
* Act as a point of contact for speakers, sponsors, and other key stakeholders
* Serve as a brand ambassador during events, ensuring consistent messaging and a professional image
The ideal candidate would bring:
* Familiarity with (institutional) digital asset trading
* Proficiency in event tools such as Luma or Splash
* Proficiency in marketing automation and CRM tools such as Hubspot is a plus
* Experience with design tools such as Sketch, Adobe Creative Suite, Canva is a plus
* Willingness to travel to the relevant locations and events
* Proven experience with 3+ years in social media marketing
* Deep understanding of crypto trading and culture, with a passion for staying informed about industry news and trends
* Expertise in managing Twitter and LinkedIn accounts and proven ability to grow traffic and engagement
* Strong content creation and copywriting skills
* Proficiency in social media management tools such as Hootsuite or Buffer
* Experience organizing ambassador programs or other community engagement initiatives
* Strong project and time management skills
* Proven track record of planning and executing successful events, including virtual and in-person formats preferably in the fintech/financial/crypto industry.
* Strong project management skills, with the ability to manage multiple events and deadlines simultaneously
* Excellent written and verbal communication skills. Fluent in spoken and written English; German is a plus
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