Senior Brand Manager for Dafalgan OTC range.
Develop and implement innovative marketing strategies, aligning with business objectives to strengthen market position. Identify new trends, customer needs, and market opportunities to enhance innovation capabilities. Collaborate with departments to develop innovative approaches and ensure market success.
Key Responsibilities:
* Align marketing strategy with business objectives to strengthen market position.
* Identify new trends, customer needs, and market opportunities.
* Collaborate with various departments to develop innovative approaches.
* Monitor and analyze marketing campaigns to maximize ROI.
* Conduct continuous market and competitors' analysis to identify new business opportunities.
* Develop and implement innovation projects, including new product or service launches.
Competencies and Qualifications:
* Completed studies in marketing, business administration, or related discipline.
* Proven work experience in innovation and/or brand development.
* Solid understanding of marketing strategies, market trends, and digital marketing channels.
* Strong analytical skills and data-driven decision-making abilities.
* Creative thinking and innovative solution development.
* High level of initiative, results orientation, and team spirit.
* Proficiency in German and English languages.
* E-commerce experience is advantageous.
Job Description
As a Senior Brand Manager, you will drive the development and implementation of innovative marketing strategies for our Dafalgan OTC range. You will be responsible for planning and implementing innovations in the Swiss market, collaborating closely with other departments to strengthen our company's brands and drive growth.