The Global Head of E-Commerce will drive La Prairie.com strategy across three core areas:
1. Strategic Leadership
* Own La Prairie.com global P&L, ensuring that revenue, profitability, and growth targets are set and achieved.
* Develop, cascade and ensure execution of the global e-commerce and media strategy in close collaboration with local markets, to drive sales, enhance brand visibility, and align with La Prairie’s overall Brand strategy.
* Set the vision and strategic direction for La Prairie’s global owned digital ecosystem, including e-commerce, media, eCRM, and omnichannel initiatives.
* Identify and capitalize on new opportunities for .com market expansion, ensuring scalability and long-term growth.
* Define financial, operational, and media-related KPIs, and provide data-driven insights to senior leadership to ensure performance meets expectations.
2. Commercial strategy & customer experience
* Deliver a seamless and luxurious online experience that aligns with La Prairie’s brand values and elevates customer engagement.
* Build and lead execution of the La Prairie.com commercial strategy, defining differentiation with e-retail & pure players: advocate for e-commerce-specific SKUs, product exclusivity, and tailored offerings.
* Lead full-funnel approach to optimize Brand awareness, consideration & online conversion, along with customer acquisition and retention, while ensuring an elevated consumer journey.
* Collaborate with internal and external partners to enhance the platform’s user experience, operational efficiency, and media alignment.
3. Global media strategy & management
* Define and lead La Prairie’s global media strategy, ensuring alignment with communication, PR, e-business, and overall Brand objectives.
* Build solid global media partnerships (agencies, editors), setting strategic direction while local teams manage execution & local performance.
* Analyze global media performance, providing insights and recommendations to optimize investments, content production and drive innovation.
* Collaborate with local teams and partners to ensure consistent execution, maintain luxury brand positioning, and maximize ROI.
4. Cross-functional collaboration & team management
* Lead and manage a team of 6 FTEs, fostering a high-performance culture across e-commerce, media, and eCRM activities.
* Own cross-functional collaboration with global departments and local teams, aligning strategies across marketing, CRM, e-merchandising, IT, and logistics to deliver seamless digital and media integration.
* Oversee relationships with external vendors, including the global media agency, ensuring smooth operations and alignment with global and local objectives.
Education & experience:
* Degree in business, engineering or equivalent.
* About 8 years of relevant professional experience driving Ecommerce business within the beauty industry.
* Ability to work with agility, ensuring adaptability to navigate fast-paced market trends.
* Experience working in cross-functional environment with a diverse stakeholder set and able to influence without direct authority.
* Solutions-oriented profile with proven ability to deliver sales results and creative solutions on time and on budget.
* Language: Fluent in English.
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