Social network you want to login/join with: Client: Lotus Bakeries Location: Baar, Switzerland Job Category: Other Job Reference:ce4f25d3cd23 Job Views:13 Posted:19.02.2025 Expiry Date:05.04.2025 Job Description: In this role, you are responsible for developing the Kiddylicous brand worldwide in line with the Natural Foods Growth Model. You act as the brand owner at a global level and initiate and develop assets for building the brand memory structure. Build strong working relationships with the brand’s home base in the UK, focusing on getting an in-depth understanding of the origin and DNA of the brand. Lead the Kiddylicious innovation team and develop the innovation strategy for your brand. Facilitate a single-minded view on the Kiddylicious brand across the entire organization, ensuring all communication tools (with a focus on in-store and digital media) are available for your colleagues in the countries. Champion growth in line with the Kiddylicious Growth Model focusing on distribution & visibility, range, innovation, price and promo, e-commerce, and media. Set up regular sessions with different focus markets and work closely with local teams to stimulate a passion for the brands, resulting in strong launch plans for new markets and successful activation strategies in existing markets. To be able to achieve the above and be successful in this role we believe you need to have: A relevant academic background in the form of a Master’s degree in a business-focused field. Any additions in marketing are considered a plus. A personal affinity with healthy snacking, allowing you to bring passion and commitment for the products to the table. A hands-on attitude combined with a curiosity to learn, along with the talent to think strategically and drive results in both the short and long term. Comfort in a multicultural and quickly changing environment, with the ability to collaborate and communicate on all levels. Fluency in English is a must.
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