As the fastest growing global sportswear brand reaching millions of runners, On is leading the way in building an authentic community, with direct fan interaction at major sporting expos, run crews, cultural moments, own brand format events and retail grassroots activities. We are looking for a Global Head of Brand Activation and Events to strategically bring immersive and impactful brand activations and the events team to the next level. The person will play a leading role in crafting the brand activation strategy, enabling tools for scale, and developing innovative event formats and partnerships in our key markets around the world. On is a brand built around movement that celebrates the human spirit in everything we do and the Brand Activations team plays a key role in bringing our community together to celebrate our mission.
Your Mission
Set the strategic brand activation and events vision for On globally
Craft new immersive events formats to match global campaigns and initiatives in our Go-To-Market plan
Identify and implement new tools and technology to elevate event experiences
Source and negotiate partnerships with relevant organizations to drive event success
Promote and celebrate the full range of On brand activations
Develop events brand standards and ensure that brand activations globally adhere to those standards through all touch points
Analyze event data to test and learn
Enable markets to execute events within brand guidelines
Lead the development of communication framework considering pre, during and post event moments
Actively grow our global fan base
Build and lead a team of experts in brand activations and events
Your Story
You've got at least 10 years' experience in organizing and leading events and have loved every minute of it
You've got at least 5 years of experience managing teams
A real expert in your field, you've worked in a creative agency environment (strategy, ideation, pitching ideas, execution; either external or in-house creative agency) with a creative mindset and solution-oriented way of thinking (for at least 5 years)
Calling you an expert in organizing different events formats (online, offline) doesn't even begin to do your knowledge and experience justice
You are data literate - meaning you possess the ability to understand, use and communicate data effectively
You have proven experience in implementing CRM strategies and managing customer lifecycle marketing programs
You can demonstrate success in managing agency partnerships and driving results through external collaborators
Responsible, resilient and adaptable, you take pride in your ability to manage a wide range of projects while always delivering the WOW - a proven track record of organizing events on a global scale (please showcase a few in your application)
You are skilled at leading teams both directly and indirectly in a highly matrixed environment
You believe every problem is solvable, and let creativity mixed with pragmatism lead you to the solution
You're passionate about finding new ways to innovate, optimize and increase efficiency
Open minded, respectful and a great listener, you're a master at expressing yourself - both verbally and through the written word
A positive spirit, you guide, direct and inspire those around you. You see yourself as a partner to your teammates and want to help them achieve their true potential
Meet The Team
We're the friend who shows you where to find city adventures, the run crew captain who won't let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We love getting to know our community and finding out what they want and need. We're always looking for new, interesting ways to communicate our products - so if you have an idea that could be our new secret weapon, speak up and run with it (literally)!
What We Offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
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