Join Proton and build a better internet where privacy is the default
Proton is one of Europe’s fastest growing scale-ups, serving more than 100 million users around the world. Since the launch of our first service – Proton Mail – in 2014 by scientists who met at CERN, Proton now provides an ecosystem of well-known services such as Proton VPN, Proton Drive (encrypted file storage), Proton Pass (encrypted password manager) and much more.
Our mission is to build a more ethical and responsible alternative to Big Tech services, with a focus on end-to-end encryption, privacy, open-source and ease-of-use. Our user-first approach has helped Proton grow organically to serve millions of consumers and businesses around the world, with users from organisations including The Guardian, The New York Times and the UN. Proton does not have venture capital investors, is profitable and self-sufficient, and today has over 500 employees representing over 50 nationalities. We're headquartered in Geneva, Switzerland, with additional offices in Zurich, London, Paris, Barcelona, Taipei, Skopje, Vilnius and Prague.
As one of Europe's fastest-growing companies, we offer the chance to tackle complex challenges, influence millions and shape a more equitable internet. We want to create more than just one of the world's most impactful tech companies: we want to create a new internet that serves the interests of all people. We need you, your voice, your ideas and your ambition to make it happen.
Role overview
We're looking for a highly skilled Website Conversion Optimisation Expert to transform Proton’s website from a browsing experience website into a high-performance, conversion-focused asset. This role involves collaboration across multiple teams, including Engineering (Growth Studio), Product, Design and Proton's business units to continuously improve the user journeys, optimise conversion rates and drive both free user sign-ups and paid subscriber growth.
As part of Proton’s Digital Marketing team, you'll play a central role in building and executing a seamless Conversion Rate Optimisation (CRO) strategy across the Proton ecosystem, including Proton Mail, Proton VPN, Proton Drive and Proton Pass. You'll focus on both consumer and business-facing websites, ensuring that all touchpoints from ad campaigns to product sign-ups are optimised for maximum conversion. Additionally, you'll ensure that Proton’s web presence is fully optimised for mobile devices, providing a seamless experience across both desktop and mobile platforms.
What you’ll do Create, prioritise and manage a continuous roadmap of web and app store optimisation experiments aimed at increasing conversions, improving user experience (UX) and driving revenue growth (free sign-ups, subscriptions and sales leads)
Work closely with Engineering, Product, Design, Performance Marketing, SEO and Proton's business units to ensure a seamless user experience that is optimised for conversion across all web and mobile touchpoints
Ensure that Proton’s website and user journeys are fully optimised for mobile, ensuring responsiveness, ease of navigation and optimal performance on mobile devices, providing a smooth user experience across all screen sizes
Analyse qualitative and quantitative data (web analytics, user feedback, user surveys etc.) to identify key opportunities for improving website conversion and user engagement
Design, implement and evaluate A/B and multivariate tests to validate hypotheses, optimise landing pages and maximise conversions based on data-driven insights
Collaborate with performance marketing, affiliate and SEO teams to optimise the entire user journey, from ad click through to landing page conversion to final sign-up and purchase
Share findings, insights and learnings from experiments and tests with cross-functional teams to encourage a data-driven, iterative culture of continuous improvement
Use web analytics tools to monitor and report on key performance indicators (KPIs) like conversion rates, user engagement, traffic patterns, sales leads etc.
Stay informed about the latest trends in digital marketing, web optimisation, CRO strategies and competitor activities to ensure Proton’s website remains cutting-edge and highly competitive in the market
What you'll bring 8-12 years of experience in conversion optimisation, digital marketing and growth-focused roles, preferably in fast-paced tech, SaaS or privacy/security environments
Extensive hands-on experience with Conversion Rate Optimisation (CRO), A/B testing and multivariate testing, as well as familiarity with popular web analytics tools (Google Analytics, Mixpanel, Hotjar etc.) and data-driven decision-making
Consistent experience in optimising websites and user journeys for mobile responsiveness and performance, ensuring that all content is seamlessly adapted for mobile devices and mobile-first UX
Proven track record in growth marketing, SEO, user acquisition and retention strategies, with a strong focus on website conversions and measurable impact
Familiarity with both B2C and B2B product environments, particularly in privacy, security or SaaS-based industries
Strong analytical mindset with the ability to synthesise data, identify trends and make recommendations that improve website performance
Solid verbal and written communication skills, with the ability to effectively present complex findings and work cross-functionally with different teams
Passion for privacy, productivity and the future of the open internet, aligning with Proton’s vision and mission to create secure and private digital experiences
What we offer
Technology: we provide all the devices and software you need to excel in your role, ensuring you have the best tools at your disposal to achieve your goals
Learning & Development: we are committed to your professional growth – Proton offers various learning opportunities, including training programs, conferences/events and continual learning
Employee Benefits: comprehensive health insurance plans, competitive retirement savings options, generous vacation/leave policies and wellness programs
Stock Options: at Proton, we are all owners of the company and you get stock options when you join us
In-Person Collaboration: collaboration is easier and more effective in person, which is why we have offices in Geneva, Zurich, Prague, Barcelona, Paris, London, Vilnius, Skopje and Taipei – you can enjoy working from home for up to 30% of the time, while enjoying great company culture during our three core days in the office (depending on the role, fully remote positions may also be available)
Food: lunch and snacks are provided by Proton every day at our offices
Transport: we'll always support our employees with transport costs through subsidising public transport, bike allowances or parking spaces based on your office location
Flexible Working: you can define your own working hours as long as it works with team meetings
Work that Matters: Proton is a community-first organisation, started with the support of a crowdfunding campaign and built with community input – to this day, Proton’s only source of revenue is user subscriptions: over 100 million people trust and support Proton, and we put our users and community first in everything we do
Our commitment to diversity and inclusion
At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals, regardless of race, ethnicity, gender, age, sexual orientation, physical ability or socio-economic background feel valued and empowered. We strive to create equal opportunities, promote open dialogue and support continuous learning to ensure every voice is heard and respected.
If you need any extra support or reasonable adjustments during the hiring process, please let your talent partner know.
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