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Client:
VF Corporation
Location:
Stabio, Switzerland
Job Category:
Other
Job Reference:
af51c4c736e5
Job Views:
3
Posted:
14.03.2025
Expiry Date:
28.04.2025
Job Title:
Coordinator, Paid Media & SEO
Napapijri seeks an exceptional Coordinator, Paid Media & SEO to join our eCommerce team based in Stabio, Switzerland.
As a premium outdoor lifestyle brand, Napapijri has pioneered the future of fashion for over 30 years, providing an urban outdoor aesthetic combined with functionality and comfort for an eco-conscious consumer.
Key Responsibilities:
* Execute the paid media strategy, managing PPC, Paid Social, and Affiliates.
* Manage day-to-day operational needs for paid media campaigns together with our partner agency.
* Manage the media budget and ensure spend optimization.
* Report on campaign activity to provide actionable, data-driven insights.
* Track and analyse SEM and SEO activity to identify trends and insights.
* Collaborate with the eCommerce team to align on commercial targets.
* Work closely with the eCommerce team on Conversion Rate Optimization strategies.
* Support Brands marketing team for full funnel campaign activations.
* Enhance and nurture the Affiliate network.
* Understand and analyse KPIs by channel and country.
Requirements:
* Strong analytical and strategic skills, enjoys multitasking, and is focused on results.
* Previous experience in retail and Fashion is highly recommended.
* At least 2 years of International experience in managing digital marketing campaigns.
* Excellent communication and writing skills in English.
* Hands-on knowledge of Digital Marketing platforms (Google Ads, Business Manager, DV360, Affiliation).
* Proficient with web analytics tools such as Google Analytics.
* Able to manage agencies and interact with multiple stakeholders.
* Results-oriented, with strong quantitative and qualitative analytical skills.
* Experience of working in a fast-moving environment with competing deadlines.
* Highly organised with exceptional attention to detail.
* Able to create and present effective reports and presentations.
Benefits:
* A supportive feedback-based culture.
* An inclusive international environment.
* Be part of an iconic lifestyle brand.
* On-site gym offering health and well-being initiatives.
* A discount card with 50% on all VF brands.
* Breakout areas offering complimentary hot drinks.
About Us:
VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands.
Diversity & Inclusion:
We strive to foster a culture of belonging based on respect, connection, openness, and authenticity.