E-COMMERCE MARKETING SPECIALIST
We're seeking an experienced E-commerce Marketing Specialist for our client in the Lugano area, operating in the cosmetics field.
Responsibilities:
* elevate brand presence across digital platforms and implement effective online marketing strategies to boost conversions.
* utilize data analytics and market research to identify opportunities for website optimization and improved user engagement.
* plan and execute targeted online marketing campaigns across various channels, including social media, email, and paid advertising.
* create, manage, and analyze marketing campaigns for online sales aligned with brand goals and growth opportunities (specifically Google ADS). implement planned activities from the editorial calendar (newsletters, posts, campaigns, etc.).
* manage social media accounts.
* draft text content with a view to SEO and in line with the corporate vision and strategy.
* develop and implement digital & e-commerce marketing strategies to increase brand awareness and drive traffic to our website.
* manage and optimize the website (Prestashop platform).
* enhance user experience, increase sales, maximize conversion rates, and improve site performance.
* implement advanced digital marketing tools, i.e., AI, and platform-native modules to boost customer-oriented marketing activity.
* manage the digital portfolio of products and update data.
* conduct thorough analysis of website performance metrics and user behavior to identify opportunities for improvement and optimization.
* implement conversion rate optimization techniques to enhance website performance and drive revenue growth.
* understand and manage online marketing tactics including SEO & SEM.
* collaborate with creative teams to develop engaging content, including product descriptions, imagery, and multimedia assets.
* utilize data analytics tools to track and measure the effectiveness of marketing campaigns and initiatives and provide actionable insights for continuous improvement.
Requirements:
* at least 5 years of working experience in e-commerce marketing demonstrating a track record of success in driving online sales.
* perfect knowledge of German and English languages, both spoken and written.
* bachelor's degree in marketing.
* perfect knowledge of Google ADS tools.
* comfortable using insights/analytics to measure campaign effectiveness.
* knowledge of conversion rate optimization principles.
* ability to drive brand strategy execution to achieve business goals.
* proficiency in CRM software, Google Analytics, and other e-commerce tools to analyze data and inform decision-making.
* strong understanding of web design, website architecture, and SEO principles to optimize website performance and visibility.