For our client based in the Lugano area and operating in the cosmetics field, we're looking for:
E-COMMERCE MARKETING SPECIALIST
Responsibilities:
* Responsible for elevating the brand presence across digital platforms and implementing effective online marketing strategies to boost conversions.
* Utilize data analytics and market research to identify opportunities for website optimization and improved user engagement.
* Plan and execute targeted online marketing campaigns across various channels, including social media, email, and paid advertising.
* Create, manage, and analyze marketing campaigns for online sales aligned with brand goals and growth opportunities (specifically Google ADS).
* Implement planned activities from the editorial calendar (newsletters, posts, campaigns, etc.).
* Manage social media presence.
* Draft text content with a view to SEO and in line with the corporate vision and strategy.
* Develop and implement digital & ecommerce marketing strategies to increase brand awareness and drive traffic to our website.
* Manage and optimize the website (Prestashop platform).
* Enhance user experience, increase sales, and maximize conversion rates.
* Implement advanced digital marketing tools, such as AI, and platform-native modules to boost customer-oriented marketing activities.
* Manage the digital portfolio of products and data updates.
* Conduct thorough analysis of website performance metrics and user behavior to identify opportunities for improvement and optimization.
* Implement conversion rate optimization techniques to enhance website performance and drive revenue growth.
* Make recommendations/manage online marketing tactics including SEO & SEM.
* Collaborate with creative teams to develop engaging content, including product descriptions, imagery, and multimedia assets.
* Utilize data analytics tools to track and measure the effectiveness of marketing campaigns and initiatives and provide actionable insights for continuous improvement.
Requirements:
* At least 5 years of working experience in eCommerce marketing demonstrating a track record of success in driving online sales.
* Perfect knowledge of German and English languages, both spoken and written.
* Bachelor's degree in marketing.
* Perfect knowledge of Google ADS tools.
* Comfortable using insights/analytics to measure campaign effectiveness.
* Knowledge of conversion rate optimization principles.
* Ability to drive brand strategy execution to achieve business goals.
* Proficiency in CRM software, Google Analytics, and other eCommerce tools to analyze data and inform decision-making.
* Strong understanding of web design, website architecture, and SEO principles to optimize website performance and visibility.
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