Sazerac Company Overview
With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double-digit growth every year. Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton's, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram's V.O., Myers's, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.
Job Description/Responsibilities
The Global Account Manager role reports to the Global Accounts and Strategy Leader and is responsible for managing workflow and helping to drive strategy across The Shop, our in-house consumer content agency (PR, media, creative & social) to deliver effective and efficient brand stories & content for our portfolio of global brands. This role will be the account leader for key brands and initiatives, specifically bringing campaigns to life across 2D design, packaging, and shelf-back tools. The role will collaborate with multiple stakeholders from internal clients to in-house resources to external partners/agencies, own scorecard and budget reporting, and consistently bring 'best-in-class' practices from industry to grow capability.
* This role is focused on cross-discipline projects, pulling strategy through media plans to consumer-facing elements like PR, Social, TVC, OOH, radio, key visuals, shopper plans, packaging etc. and ensure measurement is in place.
* This role will act as the point person to integrate with the shopper & central brand teams to bring in and deliver against shopper insights and needs. Pro-actively assess the target consumer landscape, identifying and activating programs that align with passion points relevant to our consumers.
* Work with brand teams to generate clear, inspiring briefs for the internal team. Review work from the internal team to ensure brand strategy is delivered and initiatives are created that drive sales and incremental growth.
* Manage in-house agency portfolio budget across creative, PR, social, and media teams, interfacing with commercial finance and accounts payable as well as the client brand teams to track spending and KPIs.
* Leverage software systems to elevate effectiveness and efficiency of the total agency team, and specifically own the process to deliver against & amplify holistic agency deliver for the portfolio brands.
* Insights & Ideas - Inspire and participate in mining and defining insights across categories, brands, and regions, and coming up with culturally relevant, consumer-facing ideas for creative, closure claims, compelling visuals, stunts, media partnerships, social posts, partners, etc.
* Conduct optimal performance discussions with team members, articulate consistent skill evaluations, recommend actions and tactics, and measure progress.
Qualifications/Requirements
MUST
* 4 years agency experience as an AE or equivalent applicable experience.
* 4 years' experience with design agency or similar role.
* Bachelor's Degree in Business, Marketing, or related field.
* A creative team player who is a natural communicator with an entrepreneurial spirit, and strong writing editing skills.
* Exceptional organization, prioritization, & project management skills.
* A drive to succeed and a willingness to lead.
* Excellent listening, presentation, and communication skills.
* Strong brand building fundamentals.
* Skilled in MS Outlook, PowerPoint, Excel, Word.
* Comfortable building new processes and teams - must enjoy some ambiguity but also have the ability to set the course.
PREFERRED
* High level of creativity and experience in creative development.
* Experience in multiple agency disciplines eg: creative, digital, packaging, in-store, PR, media.
Physical Requirements
* Ability to travel (up to 25%).