As the maternity cover of the Integrated Marketing Lead you will be a part of the Integrated Marketing Team (3 Integrated Marketing Leads, 1 Collaborations & Partnerships Marketing Lead and 1 Head of Integrated Marketing) and responsible for leading the strategy, seasonal campaign creative idea development, omni-channel orchestration, MarCom calendar and optimization of integrated marketing experiences for Mammut, globally. Do what you loveOwn the development of message strategy, creative idea and orchestrate the execution of integrated omni-channel marketing experiences together with a broader marketing team for Mammut, end-to-end and across functionsDrive landscape research and -analysis across relevant markets and stakeholders, with a focus on identifying and integrating consumer-, category-, and market insightsSet objectives, goals and metrics for campaigns and activations to drive overarching annual business- and marketing KPIs, as well as Mammut's vision and missionLead marketing campaign strategy, messaging, activation plans, and communication context strategy to support both brand health as well as campaign communication objectivesLead creative idea, concept development & testing, product positioning- and marketing, campaign briefing, and oversee creative- and content development with respective partnersOwn and optimize marketing communication and messaging effectiveness via pre-launch testing and/or in-market experimentationPartner deeply with, and lead communication across all marketing disciplines, as well as cross-functionally as a single point of contact for product- and commercial teamsCollaborate to integrate athlete- or partnerships-driven marketing activations into seasonal campaign plansCoordinate campaign development, launch, implementation across marketing functions and channels, as well as optimization, performance measurement and -reporting vs. goalsCreate and continually improve messaging and executional coherence between campaign execution and always-on acquisition- and retention marketing executionCoordinate campaign budgeting from requirement definition and pitch to mix/allocation and tracking/reportingPlay to your strengthsBSc in Marketing, Brand Management, PR and/or Communication, Design or another relevant field or Master's degree in business administration, Marketing Science, or Media- and Communication Management8+ years of relevant work experienceProven track record of growing a business through marketing activationDetailed understanding of how to manage a full, modern marketing mix (digital & retail)Experience in building a brand across different channels and regionsDemonstrated skills in designing and developing successful marketing strategies and tacticsStrong data-driven, strategic, and consumer-centric thinking, yet with a bias toward actionStrong communication, collaboration, and presentation skillsAble to work independently and proactively assuming accountability for on-time deliveryStrong sense for creative effectiveness and compelling consumer messagingStrong interpersonal and organizational skills and the ability to work effectively in a fast-paced environment and drive positive change in the organizationExperience in growing a business within the DTC spaceAbility to motivate and empower peers and colleagues across functions & excellent problem solving skillsIndependent and entrepreneurial thinker, results oriented, with a strong drive for actionStrong communication & collaboration skillsFluent in English, German is a plusIT affinity and solid experience in MS Excel, Word & PowerPoint, SharePoint, OneDrive, advantageously also Google Analytics, Asana, Adobe CS or FigmaAt Mammutnew ideas are being heard, and a dynamic and agile work environment provides fertile ground for their implementationyou benefit from a hybrid workspace with the possibility to work up to 50% from homemodern employment conditions and a good pension fund solution are self-evidentyou are perfectly equipped for your next adventure thanks to great discountsyour workday is well balanced thanks to the free sports program at Seon, access to the nearby climbing gym as well as the heavily frequented Barista coffee machine Ready to take the next step?We look forward to receiving your application. jiddd3d67da jit0208a