About Our Client
Our client is an international company in the Ecommerce sector.
The company is renowned for its innovative approach and market-leading solutions.
Job Description
* Lead and mentor the team (3 people), fostering a culture of collaboration, innovation, and accountability.
* Develop and execute a holistic retention strategy tailored to various customer segments, emphasizing personalization and loyalty-building efforts.
* Identify trends, pain points, and opportunities within the customer lifecycle to inform retention interventions and key initiatives.
* Develop advanced segmentation frameworks based on user behaviors, preferences, and demographics to personalize campaigns.
* Oversee the implementation and optimization of marketing automation workflows to nurture customer relationships.
* Report on key metrics related to customer retention and loyalty.
* Identify opportunities to improve customer experience and reduce churn.
* Collaborate cross-functionally to drive customer-centric initiatives.
* Conduct in-depth analysis of customer data to inform business decisions.
* Stay informed on industry trends and best practices in customer retention.
The Successful Applicant
* 10 years of experience in customer retention, engagement, or lifecycle marketing, with 5 years in a leadership role.
* Proven track record of reducing churn and increasing customer lifetime value in a subscription-based business.
* Strong analytical skills.
* Advanced proficiency in CRM and marketing automation platforms.
* Exceptional communication and leadership abilities with experience presenting to executives and influencing cross-functional teams.
What's on Offer
* A stimulating work environment that fosters creativity and innovation.
* A supportive and collaborative team.
* Flexible working arrangements.
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