We are seeking a passionate and dynamic Marketing Manager to join YOTEL Geneva Lake.
This is an exciting opportunity for someone looking for a new challenge in a hands-on role. You must live and breathe our values; be Creative by being playful and inspiring, Authentic by always being true to who we are, and Smart by delivering results in a clever and effective way.
About the Role
At YOTEL, our mission is to challenge the status quo – it's our DNA.
We are looking for a forward-thinking and creative marketing and communications professional to manage all marketing activities for HVGGE Place, supporting YOTEL's global Brand team to build brand awareness throughout the region.
The Marketing Manager will be responsible for developing and executing the marketing, PR and partnerships strategy to grow the profile of HVGGE Place and YOTEL Geneva Lake, support the commercial goals and drive revenue. You'll collaborate with the Meetings and Events and Food and Beverage teams to define and deliver tactics and activations to drive B2C and B2B awareness in the local Geneva, national and international markets. This will include managing the social media content strategy for local channels and developing a PR plan for media outreach in key feeder markets.
You'll sit within the commercial function and work closely with the sales team to ensure the sales strategy is integrated into all marketing activity and to build relationships with local partners.
Based on-site at the hotel, you'll be the YOTEL brand guardian, ensuring that YOTEL values are reflected throughout the guest journey, including (but not limited to) guest promotions, the property's online presence, and identifying incremental revenue opportunities.
Reporting to the General Manager and supported by the HQ Brand and Marketing team, the Marketing Manager will serve as a key member of the hotel senior management team and have a major part in the opening of YOTEL Geneva Lake.
Key Responsibilities
* Developing and executing the marketing, PR and partnerships strategy to grow the profile of HVGGE Place and YOTEL Geneva Lake.
* Collaborating with the Meetings and Events and Food and Beverage teams to define and deliver tactics and activations.
* Managing the social media content strategy for local channels and developing a PR plan for media outreach.
* Sitting within the commercial function and working closely with the sales team to ensure the sales strategy is integrated into all marketing activity.
Requirements
* 5 years of experience in a similar role in the hospitality industry.
* Experience of working in hotel / food & beverage and or meetings / events / conference sectors.
* Project management experience.
* Excellent written English and French.
* Marketing or PR experience in-house or agency.
* Proven track record of developing and implementing a marketing / communications plan.
Desired Skills
* Experience with CMS management and social media content platforms.
* Network of local media and influencer contacts.
* German language skills.
* Excellent knowledge of the Lake Geneva region.