General information:
Start Date 01.02.2025
End Date Technical End Date after 12 Months with extension
Worplace/Home Office: Rotkreuz, 60% Home Office possible
Workload 100%
Background:
We are looking for candidates with strong expertise in building and executing product marketing strategies and the ability to operate in a fast paced environment. The individual brings a proven track record to drive results, successfully collaborates in cross-functional teams and is a self-motivated leader with strong business acumen and work ethic. Affiliate experience and a good understanding of the laboratory market and the RDS and RIS lab product portfolio is beneficial.
Your Tasks:
Market intelligence: Understanding the market and competitive environment, including user and buyer personas relevant for the development and commercialization of the respective products
Development of a strong and differentiated product value proposition, in collaboration with product, market development and other teams
Collaborate with Market Development on the products’ GTM strategy. Lead product launch campaigns, collaborating with commercialization, product, region and affiliates teams to ensure well-coordinated execution
Sales enablement: Communicate the product value proposition, develop product marketing programs for a number of lab insights solutions, including sales decks, training, demo tools and other activation materials
Marketing campaigns: support demand generation and content marketing campaigns with expertly crafted content that speaks to each persona. Implement such campaigns with affiliates and commercial partners
Commercial activation: Support regions and affiliates in selling “scale-it” lab insights products
Your Profile:
Bachelor's degree in technical or science field is required, degree in marketing and/or MBA preferred
We are looking for an experienced marketer with 5+ years of relevant experience
Self-motivated individual and collaborative team player. Good business acumen, a positive attitude, and a strong work ethic
Proven leader and stakeholder manager who can create a trusted relationship/partnership with sales, marketing, and product teams, as well as customers and partners
Excellent listening, excellent English oral and written communication/presentation skills
Strong preference for IVD product marketing or software product marketing experience. Good understanding of digital health transformation is beneficial
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