Shape the Future of Motorsport with Audi F1 Project
Audi will be competing in the FIA Formula 1 World Championship from 2026, marking a new era for motorsport. With two locations, the Audi Motorsport Competence Center in Neuburg, Germany, and the Sauber Group's Formula 1 factory in Hinwil, Switzerland, we're bringing together innovation and passion.
About You
* We're looking for individuals with 5+ years of experience in brand activation, event marketing, creative agency, or sponsorship management, preferably in sports, automotive, or premium brands.
* Proven track record in delivering high-impact fan and partner activations in a global environment.
* Experience working with external agencies, partners, and rights holders to develop standout activations.
* Deep understanding of F1, motorsport culture, and premium brand positioning.
* Strong analytical mindset to measure campaign success and optimize activations.
* Ability to thrive in a fast-paced, high-performance environment.
* Strong project management skills with the ability to handle multiple activations simultaneously.
* Proficiency in standard office software, CRM tools, and digital engagement platforms.
* Familiarity with digital marketing and social media amplification strategies for event activations.
Your Mission
* Plan and execute brand activation campaigns at F1 race events, partner activations, and campaigns to enhance engagement.
* Develop and manage fan engagement initiatives, including hospitality, on-site experiences, and digital interactions.
* Oversee sponsorship and partner activations, ensuring strong brand alignment and impactful storytelling.
* Collaborate with internal teams and agencies to deliver creative and innovative brand experiences.
* Analyze activation performance and optimize future campaigns based on insights and audience data.
* Support the Commercial team with strategic planning and execution of global partner campaigns.
* Work closely with the content and social media team to amplify activation efforts.
* Develop playbooks and guidelines for consistent brand activation across regions.
* Assist in coordinating event logistics and production for Audi F1 marketing initiatives.
* Maintain strong relationships with key stakeholders, partners, and agencies.
What We Offer