E-COMMERCE MARKETING SPECIALIST
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We are seeking an experienced E-Commerce Marketing Specialist to join our team based in the Lugano area and operating in the cosmetics field. The ideal candidate will be responsible for elevating our brand presence across digital platforms and implementing effective online marketing strategies to boost conversions.
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The successful candidate will utilize data analytics and market research to identify opportunities for website optimization and improved user engagement. They will plan and execute targeted online marketing campaigns across various channels, including social media, email, and paid advertising.
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Key responsibilities include:
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* Create, manage, and analyze marketing campaigns for online sales aligned with brand goals and growth opportunities (specifically Google ADS).
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* Implement planned activities from the editorial calendar (newsletters, posts, campaigns, etc.).
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* Social media management.
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* Draft text content with a view to SEO and in line with the corporate vision and strategy.
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* Develop and implement digital & ecommerce marketing strategies to increase brand awareness and drive traffic to our website.
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* Manage and optimize the website (Prestashop platform).
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* Enhance user experience, increase sales, maximize conversion rates, and improve site performance.
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* Implement advanced digital marketing tools, i.E., AI, and platform native modules to boost customer-oriented marketing activity.
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* Manage digital portfolio products and data updating.
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* Conduct thorough analysis of website performance metrics and user behavior to identify opportunities for improvement and optimization.
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* Implement conversion rate optimization techniques to enhance website performance and drive revenue growth.
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* Understand and make recommendations/manage online marketing tactics including SEO & SEM.
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* Collaborate with creative teams to develop engaging content, including product descriptions, imagery, and multimedia assets.
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* Utilize data analytics tools to track and measure the effectiveness of marketing campaigns and initiatives, providing actionable insights for continuous improvement.
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Requirements:
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* At least 5 years of working experience in eCommerce marketing demonstrating a track record of success in driving online sales.
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* Perfect knowledge of German and English languages, both spoken and written.
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* Bachelor's degree in marketing.
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* Perfect knowledge of Google ADS tools.
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* Comfortable using insights/analytics to measure campaign effectiveness.
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* Knowledge of conversion rate optimization principles.
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* Ability to drive brand strategy execution to achieve business goals.
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* Proficiency in CRM software, Google Analytics, and other eCommerce tools to analyze data and inform decision-making.
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* Strong understanding of web design, website architecture, and SEO principles to optimize website performance and visibility.
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This is an exciting opportunity for a skilled E-Commerce Marketing Specialist to take their career to the next level and contribute to the success of our company in the cosmetics field.