About the role
We are looking for a forward-thinking and creative marketing and communications professional to manage all marketing activities for HVGGE Place, supporting YOTEL's global Brand team to build brand awareness throughout the region.
The Marketing Manager will be responsible for developing and executing the marketing, PR and partnerships strategy to grow the profile of HVGGE Place and YOTEL Geneva Lake, support the commercial goals and drive revenue.
Key Responsibilities:
* Develop and execute the marketing, PR and partnerships plan for the hotel.
* Work closely with the hotel sales team to deliver on-property and local activations.
* Define and deliver marketing tactics that will increase awareness for the hotel throughout Switzerland and key feeder markets (France, Germany, Benelux).
* SUPPORT THE SUCCESS OF OUR OWNED AND EARNED CHANNELS SUPPORTING HOTELS, FOOD & BEVERAGE, AND MEETINGS & EVENTS.
* Sit within the commercial function and work closely with brand and ecommerce, as well as external partners and agencies, to improve and measure hotel channels.
Requirements:
* 5 years in a similar role in the hospitality industry.
* Experience of working in hotel / food & beverage and or meetings / events / conference sectors.
* Project management experience.
* Excellent written English & French.
* Marketing or PR experience in-house or agency.
* Proven track record of developing and implementing a marketing / communications plan.
Design Meets Comfort at YOTEL Geneva Lake
YOTEL Geneva Lake has 237 rooms where design equals comfort in every one of our smartly designed rooms. Each equipped with YOTEL's signature SmartBed – adjustable for relaxing, working or sleeping, every element of the room is sleek and modern.
Mission Control (reception) is the hub of all activity at our hotel. Use our self-service kiosks to check-in and out under a minute or guests can speak to our always on-hand crew.
At the heart of YOTEL Geneva Lake will be HYGGE, a one-of-a-kind entertainment, meeting, and co-working destination developed by the leading food and beverage operators in the Lake Geneva region, Caviar House Airport Premium - Switzerland.