The E-commerce SEO Specialist works closely with the E-Commerce Web Marketing Senior Supervisor, UX/UI Design & Development Manager, and MIS Team to project and implement SEO strategies and best practices that focus on driving organic traffic, revenues, and conversion rate growth while maximizing visibility of guess.eu across search engines in EMEA countries. Ad hoc special projects may be assigned on top of the above-mentioned accountabilities.
Detailed list of Tasks:
* Keyword Research: Identify and analyze the most relevant keywords for the fashion industry, target audience, and product categories to optimize website content.
* Optimize meta tags, descriptions, titles, URLs, Product Snippets, and OpenGraph content on PDPs, PLPs, HPs, and Editorial Landing pages to improve search engine visibility and maximize organic traffic, revenues, and conversion rates.
* Collaborate with the E-Commerce Copywriter & Content Strategist, Merchandising, Content, and UX/UI team to develop valuable content, including editorial landing page structure and SEO-optimized listing and product page.
* Technical SEO: Analyze and optimize the site's technical structure, including robots.txt files, XML sitemaps, and Core Web Vitals (LCP, FID, FCP, e TBT, and CLS) to improve loading speed, indexability, and prevent crawling and indexing issues.
* Plan and execute backlinks review to maintain and further enhance domain authority.
* Monitor Organic Traffic performance using tools such as GA4, Google Search Console, and SEMrush to analyze organic traffic and user behavior.
* Perform regular SEO audits to identify and fix technical or content issues that could negatively impact site performance and SERP results.
* Optimize website content for Voice Search and AI-powered search technologies (e.g., Google Bard, ChatGPT, Bing AI), including using conversational keywords and structuring content to align with AI query patterns.
Requirements:
* At least 2 years’ experience in a web-marketing environment with a specific focus on SEO.
* At least 2 years’ experience using GA4, Google Trends, SEMrush, Screaming Frog, and Google Search Console.
* Excellent knowledge of the Office package, particularly Excel.
* Previous working experience with Salesforce Commerce Cloud and other CMS solutions.
Don’t miss your chance to join a progressive and sustainable global company, which is constantly looking for new challenges and opportunities to grow in a competitive and tough market.
Guess promotes a people-first workspace, where their well-being and their development are part of the history and the success of the brand.
Do you think we’re a good match for you? Apply now to be part of our family!
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