Reporting to the Business Lead IAI, Region Europe and member of the IAI EU Core Team. Leads, develops and executes marketing strategy & activities for Opzelura (Ruxolitinib Cream) in close alignment with GPS, Commercial Operations, Medical Affairs, Market Access & other stakeholder functions. This person is the lead for the Opzelura Brand Team and works in a matrix structure with the Product Marketers for Opzelura in the countries. Working with European country colleagues and IAI leads as appropriate.
Duties and Responsibilities
* Drives European strategy, coordinates multi-functional activities and leverages input from cross functional and affiliate stakeholders as appropriate to optimize the value of the brand within Europe.
* Leads & drives launch readiness strategy for all indications, reviews and tracking in close collaboration with the country brand teams.
* Represents Incyte IAI in commercial / marketing interactions with external stakeholders ensuring European needs are considered.
* Contributes as appropriate to global product positioning, pricing strategy and marketing plans ensuring EU requirements are represented.
* Leads cross functional European Brand Team.
* Leads, guides & supports affiliate commercial / marketing colleagues to embed and execute European Opzelura brand & strategy.
* Builds strong brand belief across all functions & into affiliates & ensures internal communications carry this through.
* Drives the development of the cross functional European brand plan in coordination with relevant functions and country teams.
* Consistently monitors brand dynamics and performance to maneuver marketing mix levers to enhance growth.
* Leads Opzelura forecasting of EU sales in co-ordination with Commercial Operations & with country BUDs / GMs.
* Works with manufacturing & supply chain to optimize product packaging as premium brand in topical space.
* Ensures commercial input into distribution channels, SKU choices and supply chain volumes in aligned with forecast and launch timelines.
* Provides input and insights to Global Analytics on market research needs for Europe and supports the regional market research activities in co-ordination with Commercial Operations.
* Ensures systematic collection, interpretation and sharing of competitive intelligence at congress & more broadly on an ongoing basis.
* Ensures tactical roll-out of regional activities, e.g. campaigns, materials, e-marketing, international meeting materials and booths in co-ordination with EU Events and country teams are on brand and on strategy.
* Leads working relationship with creative agencies and supporting 3rd party commercial vendors.
* Monitor and control brand budgets, forecasts and expenses, and assess the marketing mix to evaluate ROI.
General
* Ensures compliance with applicable regulations and company compliance standards.
* Contribute positively to a strong culture of business integrity and ethics.
* Act within compliance and legal requirements as well as within company guidelines.
Requirements
* University degree in Science and / or degree in Business.
* Minimum of 8 years’ experience in biotech or pharmaceuticals Sales & Marketing.
* Experience in dermatology & / or immunology.
* Country Brand Management & Key Account Manager experienced.
* EU and / or multi-country experience.
* Proven track record of achievements in sales and marketing.
* Experience in cross functional / matrix management.
* Proven ability to take the lead on projects and drive them to successful completion.
* Office-based in Morges, Switzerland.
* 30-35% travel anticipated.
* Excellent spoken and written English. Other language abilities are a plus.
#J-18808-Ljbffr