The Company
Longines, renowned for its elegant timepieces, is a member of the Swatch Group Ltd, the world's leading manufacturer of horological products. Based in Saint-Imier, Switzerland, Longines watchmakers enjoy an expertise steeped in tradition, elegance, and performance.
Job Description
We are seeking an International Digital Media Specialist for our Marketing Department.
Role Overview
As an International Digital Media Specialist, you will develop and execute digital media plans to enhance Longines brand visibility and reach target audiences effectively.
You will work collaboratively with cross-functional teams to plan global media campaigns that align with the brand's marketing objectives.
The role requires a strategic and innovative planner with a deep understanding of digital trends and the ability to ensure that marketing campaigns benefit from the best media mix.
Main Responsibilities
Develop international media strategies aligned with brand objectives and market trends.
Plan, execute, and monitor digital media campaigns across digital platforms (social media, display advertising, CTV).
Coordinate with internal teams and markets on the visual planning of global digital media campaigns.
Track, monitor, and optimize media campaign performance against KPIs, evaluate results, and adjust strategy and budgets accordingly.
Produce bi-weekly, monthly, and quarterly reports and make strategic recommendations accordingly.
Collaborate with Longines international teams to coordinate global and local media campaigns.
Collaborate and coordinate with the marketing teams on the creation of advertising copy and the development of digital assets to ensure consistent and impactful messaging.
Manage relationships with agencies and third-party vendors who support Longines paid marketing efforts.
Conduct market research and audience analysis to inform media planning decisions.
Stay up-to-date on the latest industry trends, emerging media channels, and best practices.
Profile
We seek a candidate with 5+ years of experience in digital media planning.
A proven track record of successful media campaigns for luxury or prestige brands is required.
Excellent analytical skills and the ability to interpret complex data with a good understanding of KPIs and metrics are essential.
Strong negotiation and communication skills are necessary.
A creative thinker with the ability to develop innovative media solutions is desired.
Proficiency in media planning tools and software is required.
Experience in managing paid media budgets on a global level is necessary.
An extensive knowledge and understanding of technology and digital trends are essential.
A team player able to thrive in a fast-paced environment with multiple projects and quick turnarounds is required.
Professional Requirements
A team player with autonomous and flexible qualities is necessary.
Organized and able to manage priorities is required.
A conscientious individual with good resistance to stress is desired.
A customer-oriented professional is essential.
Languages
Fluency in English is required.
Knowledge of French or German is a plus.