For us, it is all about improving and saving lives
We are a fully integrated vaccine company focused on the development, manufacturing, and commercialization of vaccines, and our vision is to become one of the largest pure-play vaccine companies in the world. At Bavarian Nordic, you will be part of a global team of +1600 dedicated colleagues worldwide, all passionate about making a difference. We offer an inclusive and flexible workplace with a strong focus on personal and professional development, and we welcome people who are passionate about saving lives. If you are open-minded and have the willpower to succeed, we might just be a perfect fit.
Are you motivated by having an impact on Global Public Health? Great!
We are looking to strengthen the Commercial Operations Team with a Digital Marketing Analyst (f/m/d)
Work in collaboration with the commercial & marketing teams in supporting data analysis and producing campaign insights, KPIs and other deliverables.
What you may expect:
* Define KPIs, measure and track the performance of digital marketing campaigns, ensuring alignment and identifying areas for improvement.
* Provide data validation and quality checks to maintain high data standards and ensure the reliability of insights and results.
* Manage out of the box dashboards on email performance metrics, and other platforms.
* Data extraction and combination across multiple platforms (Social Media, Portals and Landing Pages, Webinars, Teams, Google Analytics, etc.).
* Ability to provide a multichannel view through Power BI or other tools, integrating and visualizing data from all digital channels.
* Deliver actionable insights and be able to interpret and apply the insights effectively within a marketing context.
* Support users by providing training on how to use dashboards, interpreting data, analyzing results effectively and applying findings to practical scenarios.
* Act as a point of contact for users, addressing questions, troubleshooting issues, and ensuring a smooth experience with analytical tools and reports.
* Develop business cases and scenarios that showcase the impact of digital marketing strategies and highlight areas for optimization.
Your skills and qualifications:
* At least 4+ years of experience in business analysis, marketing analytics, or a related field.
* Proficiency in digital marketing KPIs and data visualization tools (e.g., Power BI).
* Ability to analyze data from different Social Media platforms using Brandwatch or other reporting tools, experience with Google Analytics.
* Strong understanding of database structures and ability to extract, analyse, and interpret data is essential.
* Excellent analytical skills and numerical reasoning.
* Experience with Salesforce Marketing Cloud and Knowledge of SQL or Python is a plus.
You may expect a vibrant and adaptable work environment that supports the growth of your personal and academic skills. Additionally, we offer an extensive benefits package and a competitive compensation package.
Are you interested in joining our mission? We look forward to receiving your application.
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