Job Title: Product Manager - Central Nervous System Brands
About the Role
We are seeking an experienced Product Manager to join our Marketing department in Fribourg, Switzerland. This position will be part of our Swiss Affiliate and report directly to the Head of Marketing Swiss Affiliate.
The successful candidate will work closely with Medical Affairs, Sales, Regulatory, and Market Access teams to develop and implement a strategy that drives growth for our key brands in the Central Nervous System.
Main Responsibilities
* Create and manage the brand strategy, including advertising and promotion initiatives to support the growth of our brands
* Manage budget planning, demand forecasting, and resource allocation
* Develop and coordinate marketing activities and tactics to promote our brands while leading the Brand Team in a cross-functional environment
* Create impactful customer interactions through relationship-marketing and digital communications strategies
* Leverage omnichannel marketing activities to deploy digital and offline campaigns effectively
* Develop and execute marketing communications tactics within the brand messaging strategy to build disease and brand awareness
* Maintain consistent brand identity, tone, and voice across all platforms
Requirements
* Master's degree in Management, Marketing, Economy, Life Sciences, or equivalent
* At least 5 years' experience in Marketing, preferably in the Pharma industry or similar field
* Proven experience in developing and implementing brand plans and partnership management
* Native-level proficiency in German or French, with good understanding of the other language, and excellent English skills
* Proficiency in MS-Office applications
Desired Candidate Profile
We are looking for a strategic thinker with a creative approach, a positive attitude, and strong communication skills. The ideal candidate will have experience in analyzing situations, developing new ideas, and proposing different strategies. They should be solution-oriented, methodical, and driven, with a strong team spirit and ability to establish collaborative links with others.