IVD Marketing Manager - RIS Healthcare Insights Solutions (m/f/d)
We are looking for an IVD Marketing Manager - RIS Healthcare Insights Solutions for one of our clients in the medical device industry. The individual brings a proven track record to drive results, successfully collaborates in cross-functional teams, and is a self-motivated leader with strong business acumen and work ethic. Affiliate experience and a good understanding of the laboratory market and the RDS and RIS lab product portfolio is beneficial.
General Information:
* Planned duration: unlimited
* Remote/Home Office: max. 60% a week
* Travel: 30%
Tasks & Responsibilities:
* Market intelligence: Understanding the market and competitive environment, including user and buyer personas relevant for the development and commercialization of the respective products.
* Development of a strong and differentiated product value proposition, in collaboration with product, market development, and other teams.
* Collaborate with Market Development on the products’ GTM strategy. Lead product launch campaigns, collaborating with commercialization, product, region, and affiliates teams to ensure well-coordinated execution.
* Sales enablement: Communicate the product value proposition, develop product marketing programs for a number of lab insights solutions, including sales decks, training, demo tools, and other activation materials.
* Marketing campaigns: Support demand generation and content marketing campaigns with expertly crafted content that speaks to each persona. Implement such campaigns with affiliates and commercial partners.
* Commercial activation: Support regions and affiliates in selling “scale-it” lab insights products.
Must Haves:
* Bachelor's degree in technical or science field is required, degree in marketing and/or MBA preferred.
* We are looking for an experienced marketer with 5+ years of relevant experience to join our RIS marketing team.
* Self-motivated individual and collaborative team player. Good business acumen, a positive attitude, and a strong work ethic.
* Proven leader and stakeholder manager who can create a trusted relationship/partnership with sales, marketing, and product teams, as well as customers and partners.
* Excellent listening, excellent English oral and written communication/presentation skills.
* Strong preference for IVD product marketing or software product marketing experience. Good understanding of digital health transformation is beneficial.
Nice to Have:
* Experience with Google Suite applications.
Deadline: 09.01.2025
Seniority level
* Associate
Employment type
* Full-time
Job function
* Marketing
* Industries: Medical Equipment Manufacturing
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