Job Title
A key role has become available for a skilled Webmaster/Marketing Specialist to join our team in Geneva.
Main Responsibilities
1. Develop and implement content strategies across multiple platforms, including the bank's main website, e-banking portal, blog, and social media channels.
2. Create engaging visual materials such as banners, brochures, user guides, and other marketing collateral.
3. Analyze web statistics using Google Analytics and optimize Google Ads campaigns for maximum impact.
4. Monitor and manage the bank's online presence across various social networks, including Facebook and Twitter.
5. Design and produce marketing materials that align with the bank's brand and messaging.
6. Conduct market research and analyze trends to identify new marketing opportunities and stay ahead of the competition.
Required Skills
The ideal candidate will possess a unique blend of technical skills, creative vision, and business acumen. Key qualifications include:
* Proficiency in HTML, CSS, and JavaScript programming languages.
* Experience with design tools like Adobe Creative Cloud.
* Strong understanding of search engine optimization (SEO) principles.
* Familiarity with Google Analytics and Google Ads platforms.
* Excellent communication and project management skills.