Overview
Summary
The Marketing Strategy Lead for Opzelura (Ruxolitinib Cream) in Europe will drive the brand's growth and success across the region. Reporting to the Business Lead IAI, Region Europe and member of the IAI EU Core Team, this individual will lead, develop, and execute marketing strategy & activities in close alignment with GPS, Commercial Operations, Medical Affairs, Market Access & other stakeholder functions.
Duties and Responsibilities
* Drive European strategy, coordinating multi-functional activities and leveraging input from cross-functional and affiliate stakeholders as appropriate to optimize the value of the brand within Europe.
* Lead & drive launch readiness strategy for all indications, reviews, and tracking in close collaboration with the country brand teams.
* Represent Incyte IAI in commercial/marketing interactions with external stakeholders ensuring European needs are considered.
* Contribute as appropriate to global product positioning, pricing strategy, and marketing plans ensuring EU requirements are represented.
* Lead cross-functional European Brand Team.
* Lead, guide & support affiliate commercial/marketing colleagues to embed and execute European Opzelura brand & strategy.
* Build strong brand belief across all functions & into affiliates & ensure internal communications carry this through.
* Drive the development of the cross-functional European brand plan in coordination with relevant functions and country teams.
* Consistently monitor brand dynamics and performance to maneuver marketing mix levers to enhance growth.
* Lead Opzelura forecasting of EU sales in coordination with Commercial Operations & with country BUDs/GMs.
* Work with manufacturing & supply chain to optimize product packaging as premium brand in topical space.
* Ensure commercial input into distribution channels, SKU choices, and supply chain volumes in aligned with forecast and launch timelines.
* Provide input and insights to Global Analytics on market research needs for Europe and support the regional market research activities in coordination with Commercial Operations.
* Ensure systematic collection, interpretation, and sharing of competitive intelligence at congress & more broadly on an ongoing basis.
* Ensure tactical roll-out of regional activities, e.g., campaigns, materials, e-marketing, international meeting materials, and booths in coordination with EU Events and country teams are on brand and on strategy.
* Lead working relationship with creative agencies and supporting 3rd party commercial vendors.
* Monitor and control brand budgets, forecasts, and expenses, and assess the marketing mix to evaluate ROI.
General
* Ensure compliance with applicable regulations and company compliance standards.
* Contribute positively to a strong culture of business integrity and ethics.
* Act within compliance and legal requirements as well as within company guidelines.
Requirements
* University degree in Science and/or degree in Business.
* Minimum of 8 years' experience in biotech or pharmaceuticals Sales & Marketing.
* Experience in dermatology &/or immunology.
* Country Brand Management & Key Account Manager experienced.
* EU and/or multi-county experience.
* Proven track record of achievements in sales and marketing.
* Experience in cross-functional/matrix management.
* Proven ability to take the lead on projects and drive them to successful completion.
* Office-based in Morges, Switzerland.
* 30-35% travel anticipated.
* Excellent spoken and written English. Other language abilities are a plus.