Lead of Digital Revenue Growth (SaaS B2C Growth) Marketing
100%
About coachbetter Coachbetter is the ultimate digital platform for youth sports organizations, providing end-to-end solutions for coaching education, club management, and player development. Trusted by top clubs like Manchester City, Borussia Dortmund, and state associations worldwide, our mission is to make coaching better, smarter, and easier for everyone involved in the game.
About the role The Lead of Digital Revenue Growth will be the key person responsible for driving all automated end-to-end sales conversions while building and executing a clear B2C strategy. This role will act as the bridge between product, marketing, and sales, with the mission to boost our B2C MRR/ARR. The ideal candidate is highly ambitious, aggressive in driving growth, and capable of leveraging deep product understanding, user onboarding optimization, and in-app engagement strategies to convert app downloads into paying subscribers. They will take full ownership of the digital sales funnel, ensuring it performs at maximum efficiency and aligns with the company’s revenue goals.
Key Responsibilities Fully own and optimize the automated end-to-end sales funnel to maximize lead conversions into paying subscribers.
Optimize and manage tools (e.g., HubSpot, Segment) to automate and streamline the sales process at every stage of the funnel.
Develop a deep understanding of the product, its value propositions, and user journeys to identify conversion opportunities.
Analyze and optimize user onboarding flows to ensure a seamless and engaging first experience that drives trial-to-subscription conversions.
Identify pain points in the user journey and implement data-driven tweaks to improve retention and drive conversions.
Design and implement in-app engagement strategies that guide users towards premium features, upsells, and subscription purchases.
Use behavioral data to deliver personalized in-app experiences and messaging that motivate users to convert.
Build a bold and actionable B2C strategy aimed at driving subscriber growth and customer engagement.
Execute the strategy across acquisition, retention, and upsell channels with a data-driven and conversion-focused mindset.
Drive rapid revenue growth by identifying high-impact opportunities and optimizing conversion rates across the funnel.
Continuously push boundaries to exceed sales targets and scale ARR aggressively.
Develop and implement content strategies (e.g., landing pages, email marketing, blogs, webinars) that drive sales conversions.
Leverage storytelling and educational content to engage the target audience and nurture leads effectively.
Analyze customer behavior, KPIs, and funnel data to identify bottlenecks and improvement opportunities.
Execute A/B testing on campaigns, landing pages, and pricing strategies to maximize efficiency.
Create and test pricing models tailored to Coachbetter’s target audience.
Develop in-app upselling features to increase ARPU and drive incremental revenue.
Own the target of scaling the B2C subscription business to $2M+ ARR in 24 months through automated and data-driven initiatives.
Proactively address obstacles and adjust strategies to meet ambitious growth goals.
Requirements Proven experience in owning and optimizing automated end-to-end sales funnels for subscription-based businesses.
Hands-on knowledge of tools like HubSpot, ActiveCampaign, or similar platforms to streamline and automate lead-to-sale journeys.
Strong ability to dive into the product, understand its core value, and translate this understanding into optimized onboarding and engagement strategies.
Experience in analyzing user journeys and tweaking onboarding flows to drive trial-to-paid conversions.
Demonstrated success in designing and implementing in-app engagement strategies to drive subscription upgrades and conversions.
Proficiency in using behavioral data to create personalized user experiences.
Strong track record of using content strategies to drive sales conversions, including landing pages, blogs, email marketing, and webinars.
Ability to craft messaging that aligns with the target audience's needs and motivates action.
Proven success in growing a B2C subscription business, ideally from early revenue stages (e.g., $100k ARR to $1M ARR).
Experience in SaaS, EdTech, or sports tech industries is a plus.
Highly ambitious, aggressive, and driven to exceed sales and growth targets.
Deep understanding of user behavior, decision-making processes, and the psychology behind subscription conversions.
Expertise in managing high-ROI marketing campaigns and utilizing automation tools to drive cost-efficient subscriber acquisition.
Growth and Leadership Opportunities Be a key player in establishing Coachbetter’s US market presence and building local partnerships. Work with a dedicated, passionate team committed to transforming football coaching through technology.
Remote Flexibility Fully remote role with flexibility to work from anywhere in the US.
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