WHO WE ARE
As a pioneer in luxury marketing through the digital world, we empower luxury brands in their international development by combining strategy, full digital expertise and creative content. We are a one-stop-shop partner for our clients.
Our clients develop privileged and personalized relationships with their audiences, enriching themselves with a unique cultural and creative dimension and leveraging their business through their digital approach.
Our agency operates in an integrated manner at international level while rooting client operations locally through our offices in Geneva, Shanghai, and sales office in New York.
WHAT YOU'LL DO
You will strengthen and promote some of our critical intelligence products while also being the pivotal link between our creative, performance marketing, and social media teams.
You will conceive and orchestrate 360 campaigns that resonate with our international clientele and lay the right data-led foundations for brand repositioning mandates.
Sophisticated Audience Analysis:
* Identifying audience segments and persona creation
* Conducting market research (both quantitative and qualitative)
* Analyzing consumer behavior
* Customer journey mapping
Brand & Communications:
* Develop and implement comprehensive coms strategies that align with our clients' luxury ethos, ensuring a seamless journey from brand awareness to engagement.
* Create briefs and lay the right data-led foundations for brand repositioning mandates.
* Work on new business development & pitches
* Enrich account briefs with valuable insights and fuel the creative team to ensure robust, insightful, and actionable creative briefs.
* Leverage data and trends knowledge to challenge strategies and optimize digital channel performance.
* Partner with the social media team to curate and implement innovative campaigns that engage, inspire, and convert our target audiences on the most relevant platforms.
* Communicate effectively with agency colleagues, including creatives and account managers, to ensure the seamless development of campaigns.
Competitive Intelligence:
* Guide the product & contribute to the roadmap
* Identify trends
* Innovation spotting and insights production
* Promote the luxury innovation tracker to prospects, existing clients, and potential strategic partners.
Luxury Ads Monitoring: ads monitoring solution for luxury advertising
* Work closely with our innovation team to improve the relevance and insights generated by the tool.
* Present the solution to prospects and clients.
* Analyze data and write reports and articles on the key trends in luxury advertising.